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Whitman School Establishes/Appoints Associate Dean for Global Initiatives


Gene Anderson, dean of the Martin J. Whitman School of Management at Syracuse University, announced the creation of a new leadership position, associate dean for global initiatives, appointing Eunkyu Lee, professor of marketing to the role effective July 1.

The new position was created to champion and facilitate the Whitman School’s many international research and educational efforts across programs, campus and with external partners.

“Thanks to the international efforts of many individuals over the years, the school has a strong foundation on which to build and enhance its international activities and impact,” said Gene Anderson, dean of the Whitman School. “Professor Lee’s passion for international issues and collaborative approach make him an ideal partner for the many remarkable international experts and their activities at the school, as well as working in concert with other associate deans, department chairs, individual faculty and staff members leading and pursuing internationalization of our research and educational programs.”

Dean Anderson added that as associate dean, Professor Lee will help the school deploy and enhance global initiatives consistent with its strategic plan, including but not limited to, supporting international research and scholarship, developing relationships with other university units and international partners, and further internationalizing the student experience.

Professor Lee came to the Whitman School in 2000. He has served as Ph.D. program director and chair of the department of marketing while continuing his extensive research on brand-positioning strategies, distribution channel management, and competitive marketing strategy. He also teaches brand management classes to undergraduate and graduate students, as well as a Ph.D. seminar focused on distribution channel management. Every few years, he offers a course on global innovation management that includes visits to major global companies in overseas locations, such as Seoul, South Korea; Dublin, Ireland and Hong Kong. He earned an MBA and Ph.D. in marketing from Duke University.