Whitman marketing students prove their mettle in recent competitions

Whitman marketing students recently competed in competitions both on campus and out of state. The Whitman Chapter of the American Marketing Association hosted a business case competition on October 19 focused on social media, and one week later, a team of four Whitman students competed at the National Team Sales Competition at Indiana University.

In the social media competition, eight teams comprised of both graduate and undergraduate students analyzed the social media programs in the marketing of major consumer packaged goods firms and developed funding level recommendations for those programs. Judges for the competition included Alan Verdun ’94, executive vice president of News America Marketing, and Andy Best, News America Marketing college recruiting coordinator, and Scott Lathrop, a professor of marketing practice at Whitman.

The three winning teams were awarded cash prizes by News America Marketing. First place went to Craig Dennin, Sana Ghias, and Lucie Kittel. In second place were Alex Gilbert, Justin Cuddeback, Gokulakrishna Eswareddy, and Sidaarth Sharma. Third place team members included Shan Jiang, Michelle Le, Nikolay Rodionov, Hsiang Hsun Lan, and Vignesh Vaidyanathan. The competition, sponsored by News America Marketing, was organized by Whitman Chapter AMA officers Margaret Jones and Jenna MacDonald.

The National Sales Team Competition, hosted by the Center for Global Sales Leadership and supported by the Whitman Marketing Department and AMA, included competing teams from 21 universities. Whitman’s Danielle Devinsky ’13, Marlin Harper ’13, Ryan Hong ’13, and Charlene Yang ’14, coached by Professors Scott Lathrop and Sue Smith, presented a strategy to “sell” fitness and a healthy lifestyle inside a consulting firm. Among all 84 students participating, Marlin Harper was honored for best quantitative analysis of the case study. The event was sponsored by Altria.