Amanda Nicholson

Associate Dean, Undergraduate Programs
Professor of Retail Practice
Sam Walton Fellow, SU-Enactus

Room: 215F

Ph D, Syracuse University (Social Science)

Research Topics

  • General retail
  • Department stores
  • Power-related merchandise
  • Brand management

Professor Nicholson teaches a variety of courses in the retail area including Retailing Fundamentals, E-tailing as a Marketing Tool, and Retail Sales Management.

Professor Nicholson spent 20 years in the retail management field before entering higher education. She began her career with Marks & Spencer in London and then moved to Chicago to work in a variety of department store management positions. Her research interests include the preparation of students with appropriate skills for industry, developing student leadership skills, and the role of communications in the retention of retail employees.

Selected Publications

  • "Applying the golden rule toward recruitment effectiveness", NACE Journal, 2013

Awards and Honors

  • IVMF Teaching Award - IVMF (2016)
  • Sam Walton Fellow of the Year - SIFE USA (2012)
  • Beta Gamma Sigma Outstanding Faculty Member of the Year (2011)
  • Dean’s Award from the program in Entrepreneurship and Emerging Enterprises - Whitman (2009)
  • Oberwager Award - Whitman (2009)
  • VPA (Visual and Performing Arts College) Teacher of the Year Award (2005)