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Guiyang Xiong

Assistant Professor of Marketing

Room: 636
gxiong@syr.edu

Guiyang Xiong is assistant professor of marketing. He comes to the Whitman School from the University of Georgia where he has served as assistant professor of marketing since 2010. His research interests include advertising, new product innovation and management, marketing’s impact on shareholder value, social media and word-of-mouth, social networks and empirical modeling. He earned his Ph.D. in business from Emory University.

Research Topics

  • Advertising
  • New product innovation
  • Social media
  • Social networks
  • Financial impact of marketing

His research interests include advertising, new product innovation and management, marketing’s impact on shareholder value, social media and word-of-mouth, social networks and empirical modeling.

Selected Publications

Awards and Honors

  • The Best Paper in Conference - American Marketing Association Winter Educators' Conference (2017)
  • Terry-Sanford Award - Terry College of Business, University of Georgia (2015)
  • ISBM Doctoral Dissertation Proposal Award - Institute for the Study of Business Markets (2009)