Liangbin Yang

Assistant Professor of Marketing

Room: 624

Ph D, The Wharton School, University of Pennsylvania (Marketing)

Liangbin Yang is assistant professor of marketing whose research interests include online and digital marketing, advertising and social influence. The methods she uses are primarily Bayesian statistics, machine learning, applied econometrics, behavioral economics, and field/lab experiments. Her recent research looks at how to infer individual preferences and intragroup dynamics using only aggregate and de-identified data. She earned her Ph.D. in marketing from the Wharton School, University of Pennsylvania.

Research Topics

  • Online and digital marketing
  • Advertising
  • Social influence