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Liangbin Yang

Liangbin Yang

Assistant Professor of Marketing

Room: 629
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Ph D, The Wharton School, University of Pennsylvania (Marketing)

Liangbin Yang is assistant professor of marketing whose research interests include online and digital marketing, group decisions and social influence, advertising, resource allocation and customer acquisition. The methods she uses are primarily Bayesian statistics, machine learning, applied econometrics, behavioral and experimental economics. Her recent research looks at how to infer individual preferences and intragroup dynamics using only aggregate and de-identified data.

She earned her Ph.D. in marketing from the Wharton School, University of Pennsylvania.

Research Topics

  • Online and digital marketing
  • Group decisions and social influence
  • Advertising
  • Resource allocation and customer acquisition