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Ray Wimer

Ray Wimer

Professor of Retail Practice

Room: 635
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Ph D, Syracuse University (Concentration: American History)
MS, Syracuse University (Secondary Education)
MS, Syracuse University (Early American History)

Ray Wimer is a Professor of Retail Practice leading courses on retail, buying and planning, marketing, sales, and business foundations. His experience in the retail industry and his passion for retail translates into courses, consulting and speaking engagements in marketing, personal selling, and customer service.

Research Topics

  • Retail of books and music.

Professor Wimer's teaching interests include Personal Selling, Perspectives on Business and Management, and Retail.

Awards and Honors

  • Oberwager Award - Whitman (2018)
  • Meredith Teaching Recognition - Syracuse University (2015)
  • Oberwager Award - Whitman (2015)
  • Oberwager Award - Whitman (2014)
  • Dean's Award - Entrepreneurship Program (2012)
  • Voted Professor of the Year (2012)

Media Placements

Why U.S. malls are disappearing , CNBS 3.5.21

How 7-Eleven became the world’s biggest convenience store , CNBC 2.25.21

Destiny USA Malls Future looks Uncertain Due to Pandemic E-Commerce Stores Leaving and Loans Due , 2.3.21

Can JC Penney Perform A Magic Act As It Emerges From Bankruptcy? , International Business Times 1.18.21

Holiday shopping 2020: Fewer doorbusters, more online sales could delay deliveries , WRVO 11.27.20

Should you shop in person on Black Friday 2020 during the coronavirus pandemic? , 11.16.20

5 retail holiday predictions for 2020 , Retail Dive 10.19.20

5 retail holiday predictions for 2020 , Retail Dive 10.19.20

Retail analysts urge consumers to keep calm in the weeks ahead , Twin Cities Pioneer Press 10.11.20

What to Know About Walmart Plus , U.S. News 9.16.20

Abrupt move from home to work has weakened US clothes retailing market , Textile Focus 8.24.20

Mall Owner CBL Properties Expects to File for Bankruptcy , Bloomberg 8.19.20

Store closings, bankruptcy cases pile up for business wear retailers during COVID-19: Are dress clothes gone for good? , USA Today 8.7.20

Jos. A Bank owner files for bankruptcy protection; Inner Harbor store on list for closing , Baltimore Sun 8.4.20

What Should Shoppers Expect When Stores Reopen? , Spectrum News 5.18.20

What Will Shopping Malls Look Like Once They Reopen? , Spectrum News 5.12.20

Coronavirus likely to take toll on Destiny USA after lockdown , 5.5.20

Expect new policies and limitations when stores reopen, retail experts say , CNYCentral 5.4.20

Experts Unpack the Massive Cross-Industry Impact of the Coronavirus, From Retail to Hospitality , U.S. Chamber of Commerce 3.22.20

8 retail skills that put you in demand , 3.2.20

Macy's New North Star , Retail Dive 2.7.20

Forever 21: Too Many Stores and Debt, Too Few Customers , New York Ag Connection 10.4.19

Crossgates store on list of likely Forever 21 closings , Albany Times Union 10.4.19

Crossgates store on list of likely Forever 21 closings , 10.3.19


What Happened To Forever 21? 3 Missteps That Led To The Retailer’s Downfall , Magellan News 10.1.19

What Happened to Forever 21? 3 Missteps That Led to the Retailer’s Downfall , Footwear News 9.30.19

Barney's Seeking the Magic Number , WWD 9.17.19

Clothes are Canceled , Vice 6.13.19

Kmart -- Not Sears -- Has The Better Chance Of Surviving , Forbes 2.15.19

A leaner Sears emerges from bankruptcy , The Gazette 2.15.19

A leaner Sears emerges from bankruptcy, but can it survive? , Chicago Tribune 2.14.19

What’s ahead for struggling Sears? , Journal Inquirer 2.13.19

Coverage: What’s next for Sears under Lampert? , Talking Biz News 2.11.19

How Can Sears Stay Viable in the Long Run? , Footwear News 2.9.19

Billionaire Eddie Lampert saves Sears for now—but will it last? , Fox Business 2.8.19

Bed-in-a-Box Brand Casper Wants You to Have FOMO—About Sleeping , AdWeek 2.5.19

A Sears liquidation could create some winners and over 100,000 losers , 1.8.19

Does your neighborhood have a Dollar General? It might soon , Scranton Times Tribune/Citizens Voice 11.18.18

An Amazon headquarters in New York could benefit students , Daily Orange 11.13.18

With Toys R Us gone, retailers vie to fill a toy vacuum , Albany Times Union 10.29.18

Sears files for Chapter 11 bankruptcy protection, to close 142 more stores , News Leader 10.15.18

A Sears liquidation could create some winners and over 100,000 losers , MarketWatch 10.11.18

What could save dying retailers? Keeping it cheap , Journal News 10.11.18

Empty shelves, poor customer service speed Sears' demise , Reuters 10.11.18

Here are 5 things Sears got wrong that sped its fall , CNBC 10.11.18

Most back-to-school shoppers shifting spend back to stores , Retail Dive 8.17.18

Parents Shifting More of Their Back-to-School Shopping to Physical Stores , Morning Consult 8.14.18

The struggle is real: Vermont parents say Toys R Us to leave retail void , Burlington Free Press 3.22.18

What Toys 'R' Us closing means for shoppers , CNN Money 3.15.18

Toymakers have less play with Toys R Us gone , USA Today 3.15.18

Retail's Bankruptcy Pandemic May Have Peaked, But It's Not Over Yet , Forbes 3.14.18

Should you sail into Columbus Day sales? , USA Today 10.1.17