
Amanda Nicholson
Adjunct Professor
Ph D, Syracuse University (Social Science)
At Syracuse she has served as a faculty member in marketing, then as Associate Dean of Undergraduates for the Whitman School of Management, while continuing to teach. She also is a frequent guest lecturer for the Institute for Veterans and Military Families at their Syracuse residences and for the national VWISE program. Her last full-time position at SU was as the Assistant Provost for Student Success and finally as the Interim Senior Vice President for Enrollment and the Student Experience. Working and learning with all students and helping them engage, persist, and succeed is her passion.
Amanda holds an Associate degree from Kingston College in London, a Bachelor’s in English Literature and Psychology from SUNY, Albany, a Teaching certification in ESL and Language Studies from Le Moyne College, and a Master’s in Communication and Management from the Newhouse School. Her Ph.D. is in Organizational Behavior from the Maxwell School.
Research Topics
- General retail
- Department stores
- Power-related merchandise
- Brand management
Professor Nicholson teaches a variety of courses in the retail area including Retailing Fundamentals, E-tailing as a Marketing Tool, and Retail Sales Management.
Selected Publications
- "Applying the golden rule toward recruitment effectiveness", NACE Journal, 2013
Awards and Honors
- IVMF Teaching Award - IVMF (2016)
- Sam Walton Fellow of the Year - SIFE USA (2012)
- Beta Gamma Sigma Outstanding Faculty Member of the Year (2011)
- Dean’s Award from the program in Entrepreneurship and Emerging Enterprises - Whitman (2009)
- Oberwager Award - Whitman (2009)
- VPA (Visual and Performing Arts College) Teacher of the Year Award (2005)
Media Placements
While recovering from bankruptcy, Toys 'R' Us will start holiday sales next week , LocalSyr 10.20.17
Is Retail Dying? , WCNY 9.24.17
As Retail Struggles, Some Malls Are Trying to Give Shoppers a Luxury ‘Experience' , NBC.com 9.5.17
'E-tailing' is killing jobs, the environment and the joy of shopping (Commentary) , syracuse.com 9.5.17
You Might Not Recognize Target After These Changes , NBC 7.18.17
Retailers Run Prime Day Me Too Sales , Retail Dive 7.11.17
Amazon's Prime Day Drives Shoppers to Other Retail Sites, Too , Internet Retailer 6.28.17
These retailers are proving to be "un-Amazonable" , CBS News 5.18.17
Department stores have lost more jobs than coal mines , CNN Money 5.15.17
Would You Buy Your Groceries Online? , Spectrum News 5.11.17