Amanda Nicholson

Research Topics

• General retail
• Department stores
• Power-related merchandise
• Brand management

Professor Nicholson teaches a variety of courses in the retail area including Retailing Fundamentals, E-tailing as a Marketing Tool, and Retail Sales Management.

Professor Nicholson spent 20 years in the retail management field before entering higher education. She began her career with Marks & Spencer in London and then moved to Chicago to work in a variety of department store management positions. Her research interests include the preparation of students with appropriate skills for industry, developing student leadership skills, and the role of communications in the retention of retail employees.

Selected Publications

• "Applying the golden rule toward recruitment effectiveness", NACE Journal, 2013

Awards and Honors

• IVMF Teaching Award - IVMF (2016)
• Sam Walton Fellow of the Year - SIFE USA (2012)
• Beta Gamma Sigma Outstanding Faculty Member of the Year (2011)
• Dean’s Award from the program in Entrepreneurship and Emerging Enterprises - Whitman (2009)
• Oberwager Award - Whitman (2009)
• VPA (Visual and Performing Arts College) Teacher of the Year Award (2005)

Media Placements

Is Retail Dying? , WCNY 9.24.17

As Retail Struggles, Some Malls Are Trying to Give Shoppers a Luxury ‘Experience' , NBC.com 9.5.17

'E-tailing' is killing jobs, the environment and the joy of shopping (Commentary) , syracuse.com 9.5.17

You Might Not Recognize Target After These Changes , NBC 7.18.17

Retailers Run Prime Day Me Too Sales , Retail Dive 7.11.17

Amazon's Prime Day Drives Shoppers to Other Retail Sites, Too , Internet Retailer 6.28.17

These retailers are proving to be "un-Amazonable" , CBS News 5.18.17

Department stores have lost more jobs than coal mines , CNN Money 5.15.17

Would You Buy Your Groceries Online? , Spectrum News 5.11.17