Peter Boyle
Adjunct Instructor
Room: 013
Contact Me
Ph D, Cornell University
Other, Cornell University
MBA, Memorial University
BA, St. Thomas University
Selected Publications
- "Store brand vs. national brand prices: Willingness to pay ≠ willingness to accept", Journal of Global Scholars of Marketing Science, volume 31, 2021(Journal of Global Scholars of Marketing Science, DOI: 10.1080/21639159.2020.1808820 ), 2021 (with Lathrop, E., Kim, H.)
- ""The Relationship Between Price and Quality in Durable Product Categories with Private Label Brands"", Journal of Product and Brand Management, 27(6), 647-660, 2018 (with Lathrop, E., Kim, H.)
- ""Store Brand vs. National Brand Prices: Willingness to Pay is not Equal to Willingness to Accept"", Journal of Global Scholars of Marketing Science (with Lathrop, E., Kim, H.)