Selected Publications
- ""Store Brand vs. National Brand Prices: Willingness to Pay is not Equal to Willingness to Accept"", Journal of Global Scholars of Marketing Science (with Lathrop, E., Kim, H.)
- ""The Relationship Between Price and Quality in Durable Product Categories with Private Label Brands"", Journal of Product and Brand Management, 27(6), 647-660, 2018 (with Lathrop, E., Kim, H.)