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Patrick McGraw

Patrick McGraw

Adjunct Faculty

pfmcgraw@syr.edu

MS, Penn State University (Business Administration (Marketing))
BS, Syracuse University (Marketing)

Patrick McGraw recently joined Johnson & Johnson, Consumer Inc. as Director, Global Applied Analytics. Prior to joining J&J, McGraw was Executive Vice President, Client Operations at Ipsos-MMA responsible for client relationships across a range of industries. McGraw is a deep Consumer Packaged Goods marketing research and business analytics expert with more than 25 years of experience as a leader at market leaders such as Procter & Gamble, Duracell/Gillette, and Campbell Soup Company. He is a business analytics translator who connects technical analytic solutions to critical business issues such as marketing investment, portfolio management and optimization, and pricing. He is also experienced across other industry verticals including pharmaceuticals, restaurants, apparel and retail, and he brings a marketplace perspective shaped by consultative roles at Nielsen, IRI, and most recently, Ipsos-MMA. He is a passionate organization leader, mentor and developer of talent, and welcomes the opportunity to teach and coach.

MAR 745