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S.P. Raj

S.P. Raj

Chair, Department of Marketing
Distinguished Professor of Marketing

Room: 638

Ph D, Carnegie-Mellon University (Marketing)
BS, Indian Institute of Technology (Electronics Engineering )

S. P. Raj is chair of the marketing department and Distinguished Professor of Marketing at the Whitman School of Management. He has also served as interim dean and as senior associate dean for the school. He was also a tenured professor of marketing at Cornell University and a visiting faculty at Northwestern University.

Raj's research on marketing strategies, their influence on customer behavior, and managing new product development and innovation is cited extensively with over 1350 citations in the Social Sciences Citation Index and has been recognized with awards such as the John D.C. Little Award by the Institute for Management Sciences, finalist for the William F O'Dell award by the Journal of Marketing Research, and the Donald R. Lehmann Award by the AMA. His research was supported by the NSF/Corporate Center for Innovation Management Studies.

Raj has taught marketing strategy, marketing management, integrated marketing communications, marketing and the Internet, and marketing research. His pioneering use of multimedia in the classroom was featured in Apple's "Imagine" series of videos for educators. He is the author of several teaching cases, including a best case on Managerial Issues in Transitory Economies awarded by the European Foundation for Management Development in 2006. He has consistently received high commendations for his teaching in full-time and executive programs in the U.S. and internationally.

He has published in prestigious journals such as Marketing Science, Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Research Policy, European Journal of Operational Research, Research Policy, Journal of Product Innovation Management, and IEEE Transactions on Engineering Management. He is the founding editor of the Journal of Agribusiness in Developing and Emerging Economies.

Raj earned a bachelor’s degree with distinction in electronics engineering from the Indian Institute of Technology, Madras, and master’s and doctoral degrees in industrial administration from Carnegie-Mellon University.

His teaching interests include marketing management, marketing strategy, integrated marketing communications, marketing and the Internet, marketing research, and marketing models. He has taught graduate and undergraduate students, full-time and part-time, at Syracuse University, Cornell University, and Northwestern University. He has also taught in programs for executives in the U.S. and in Brazil, Finland, Jamaica, Korea, and India.

Selected Publications

Awards and Honors

  • JADEE was successful in being selected for inclusion in the Web of Science Citation database based on its track record of the journal. - Web of Science (2015)
  • Awarded Best Paper in Pricing Track - American Marketing Association, 2015 Summer Educators' Conference (2015)
  • Oberwager Award - Whitman (2014)
  • Founding Editor - Journal of Agribusiness in Developing and Emerging Economies (JADEE) (2010)
  • Invited to present a workshop - AACSB (2007)
  • Member of the Academic Liaison Board of the Chief Marketing Officers - Chief Marketing Officers (CMO) Council (2007)
  • Received commendation - Office of the Dean, Kellogg School of Management (2007)
  • Facilitator for the AACSB Teaching Effectiveness Seminar - AACSB (2007)
  • Awarded the European Foundation for Management Development (2006)
  • Awarded Best Track Paper - AMA Summer Educators' Conferences (2006)
  • Awarded Best Track Paper - AMA Summer Educators' Conferences (2005)
  • Award for Exceptional Service - Whitman School of Management (2000)
  • The 1999 Donald Lehmann award from the American Marketing Association for best dissertation based paper - e Journal of Marketing (1999)
  • Model planning effort - UCLA Report (1992)
  • Awarded Best Track Paper - AMA Summer Educators' Conferences (1991)
  • Finalist for the 1990 William F O'Dell Award - Journal of Marketing Research (1990)
  • The John D.C. Little Best Paper Award - The Institute for Management Sciences, College on Marketing (1988)
  • Awarded second place (honorable mention) - AMA Summer Educators' Conferences (1987)
  • American Marketing Association Doctoral Research Award (1977)
  • William Larrimer Mellon Doctoral Fellowship - Carnegie-Mellon University (1975)

Media Placements

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