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Tridib Mazumdar

Howard R. Gendal Professor of Marketing
Director, Earl V. Snyder Innovation Management Center

(315) 443-3453
Room: 633
tmazumda@syr.edu

PhD (marketing), Virginia Polytechnic Institute and State University

PhD (marketing), Virginia Polytechnic Institute and State University


Research Topics

  • Pricing
  • Innovation management
  • Marketing research
  • Marketing of motion pictures

Professor Mazumdar’s current teaching interests are in marketing research, pricing strategies, and innovation management.

Professor Mazumdar's research interests are in the area of pricing and innovation management. His research findings have applications in areas of pricing and product strategies for new and existing products.

Selected Publications

“Counterfactual Decomposition of Movie Star Effects with Star Selection, Management Science, 2014, with Liu, Angela and Li, Bo.

Star Power in the Eye of the Beholder: A Study of the Influence of Stars in the Movie Industry, Marketing Letters, 2014,

The Differentiating Effects of Online Word of Mouth and Critics' Reviews on Pre-release Movie Evaluations," (forthcoming), Journal of Interactive Marketing, with Chakravarty, A. and Liu, Y.
* Runner-up for the 2011 JIM Best Paper Award

"Reference Price Effects," in Empirical Generalizations about Marketing Impacts, ed. Dominique M. Hanssens, 2009: Marketing Science Institute, with Raj, S.P.

Components of Optimal Price Under Logit Demand,” (2007) European Journal of Operational Research, 182 (3), 1084-1106, with Basu, A., and Raj, S.P.

"Reference Price Research: Review and Propositions,” (2005) Journal of Marketing, October, 69 (4), 84-102, with Raj, S.P., and Sinha, I. 

"Indirect Network Externality Effects on Product Attributes," Marketing Science, Spring 2003, 22 (2), Basu, A., Raj, S.P.

"An Investigation of Reference Price Segments", Journal of Marketing Research, May 2000, Vol. 37, Papatla, P.

Selected Publications
  • "The Differentiating Effects of Online Word of Mouth and Critics' Reviews on Pre-release Movie Evaluations", Journal of Interactive Marketing, forthcoming, (with Chakravarty, A. and Liu, Y.)
  • "Reference Price Effects", Empirical Generalizations about Marketing Impacts, ed. Dominique M. Hanssens, 2009, (with Raj, S.P.)