The Behavioral Lab began when Whitman faculty and students began to identify a need for the study of human subjects. Thus, a space in the Whitman School was dedicated to serve as an interdisciplinary laboratory exclusively for the study of human subjects by Whitman faculty and PhD students.
The Behavioral Lab is an invaluable resource in which primary research is conducted. Researchers apply their findings to current industry discussion, and they are dedicated to furthering the understanding of human behavior in business markets, organizations and management. Faculty and PhD students from all departments study a variety of topics, including decision making, attitude formation and change, personality, consumer behavior, negotiation, and team performance.