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Areas of Expertise

The Whitman research topics database includes Whitman School faculty members and senior administrators. Use the database to identify faculty members with expertise in a wide range of business areas. Search by using business practice terms (i.e. human resources), department names (i.e. finance), or name of a particular individual. Once you have found a person, or persons, with whom you would like to speak, please forward your request to Kerri D. Howell, director of communications and media relations, at

Search our faculty by discipline, research topic or name for areas of expertise.

Faculty whose research interests contain: Brand Management
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Eunkyu Lee

Lee, Eunkyu
Professor of Marketing

(315) 443-3429
Contact Me

Research Topics: price competition, brand management, distribution channels, marketing strategy, movie marketing, grocery retail marketing

Amanda Nicholson

Nicholson, Amanda
Associate Dean, Undergraduate Programs
Professor of Retail Practice
(315) 443-9633
Contact Me

Research Topics: general retail, department stores, power-related merchandise, brand management

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