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Areas of Expertise

The Whitman research topics database includes Whitman School faculty members and senior administrators. Use the database to identify faculty members with expertise in a wide range of business areas. Search by using business practice terms (i.e. human resources), department names (i.e. finance), or name of a particular individual. Once you have found a person, or persons, with whom you would like to speak, please forward your request to whitcomm@syr.edu.

Search our faculty by discipline, research topic or name for areas of expertise.


Faculty whose research interests contain: Brand Management
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Lathrop, Ernest

Lathrop, Ernest
Professor of Marketing Practice

315-443-3459
Contact Me

Research Topics: Cognitive processes in Decision-making, Consumer behavior, New product development and Innovation, Brand Management, Corporate strategy consulting


Lee, Eunkyu

Lee, Eunkyu
Associate Dean for Global Initiatives
Professor of Marketing
315-443-3429
Contact Me

Research Topics: Price competition, Brand management, Distribution channels, Marketing strategy, Movie marketing, Grocery retail marketing



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