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Areas of Expertise

The Whitman research topics database includes Whitman School faculty members and senior administrators. Use the database to identify faculty members with expertise in a wide range of business areas. Search by using business practice terms (i.e. human resources), department names (i.e. finance), or name of a particular individual. Once you have found a person, or persons, with whom you would like to speak, please forward your request to

Search our faculty by discipline, research topic or name for areas of expertise.

Faculty whose research interests contain: Consumer products
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Lathrop, E. Scott

Lathrop, E. Scott
Professor of Marketing Practice

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Research Topics: Cognitive processes in decision-making, New product development, Innovation, Corporate positioning, Branding, Consumer products, Law firm marketing,
Airline industry marketing, Marketing strategy consulting

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