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Areas of Expertise

The Whitman research topics database includes Whitman School faculty members and senior administrators. Use the database to identify faculty members with expertise in a wide range of business areas. Search by using business practice terms (i.e. human resources), department names (i.e. finance), or name of a particular individual. Once you have found a person, or persons, with whom you would like to speak, please forward your request to whitcomm@syr.edu.

Search our faculty by discipline, research topic or name for areas of expertise.


Faculty whose research interests contain: Digital marketing
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Sezgin, Gokce

Sezgin, Gokce
Adjunct Instructor


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Research Topics: Digital marketing, web development and e-commerce, Large multi-national to start-up like medium-sized business experience, Private and publicly owned business experience, Business strategy development and execution, P&L ownership Selling diverse channels, New product innovation, Agency management, Consumer packaged goods (CPG), Consumer promotions, Innovation pipeline, New product launches, Consumer segmentation, Brand growth, Global brand strategy, Consumer communication, Consumer marketing


Xiong, Guiyang

Xiong, Guiyang
Associate Professor of Marketing


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Research Topics: advertising, digital marketing technology, virtual reality, new product innovation, social media, social networks, financial impact of marketing


Yang, Liangbin

Yang, Liangbin
Assistant Professor of Marketing

315-443-3250
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Research Topics: Online and digital marketing, Group decisions and social influence, Advertising, Resource allocation and customer acquisition


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