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Areas of Expertise

The Whitman research topics database includes Whitman School faculty members and senior administrators. Use the database to identify faculty members with expertise in a wide range of business areas. Search by using business practice terms (i.e. human resources), department names (i.e. finance), or name of a particular individual. Once you have found a person, or persons, with whom you would like to speak, please forward your request to Kerri D. Howell, director of communications and media relations, at

Search our faculty by discipline, research topic or name for areas of expertise.

Faculty whose research interests contain: Innovation
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Natarajan Balasubramanian

Balasubramanian, Natarajan
Associate Professor of Management

(315) 443-3571
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Research Topics:

industry competition, organizational learning, innovation, spinouts, firm growth, productivity

E. Scott Lathrop

Lathrop, E. Scott
Professor of Marketing Practice

(315) 443-3459
Contact Me

Research Topics: cognitive processes in decision-making, new product development, innovation, corporate positioning, branding, consumer products, law firm marketing, airline industry marketing, electric utilities marketing, marketing strategy consulting

Tridib Mazumdar

Mazumdar, Tridib
Howard R. Gendal Professor of Marketing
Director, Earl V. Snyder Innovation Management Center
(315) 443-3453
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Research Topics:

pricing, innovation management, marketing research, marketing of motion pictures

Alexander McKelvie

McKelvie, Alexander
Chair, Department of Entrepreneurship & Emerging Enterprises
Associate Professor of Entrepreneurship
(315) 443-7252
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Research Topics:

new firm growth, innovation, corporate entrepreneurship, entrepreneurial decision making, strategic management of new firms, family business

Gokce Sezgin

Sezgin, Gokce
Adjunct Instructor

Contact Me

Research Topics:

Digital marketing, web development and e-commerce, Large multi-national to start-up like medium-sized business experience, Private and publicly owned business experience, Business strategy development and execution, P&L ownership
Selling diverse channels, New product innovation, Agency management, Consumer packaged goods (CPG), Consumer promotions, Innovation pipeline, New product launches, Consumer segmentation, Brand growth, Global brand strategy, Consumer communication, Consumer marketing

David Wilemon

Wilemon, David
Emeritus Professor of Marketing

(315) 443-3443
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Research Topics: new product development, research and development, corporate innovation, innovativeness, outsourcing, corporate boards of directors, R&D Management

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