Areas of Expertise

The Whitman research topics database includes Whitman School faculty members and senior administrators. Use the database to identify faculty members with expertise in a wide range of business areas. Search by using business practice terms (i.e. human resources), department names (i.e. finance), or name of a particular individual. Once you have found a person, or persons, with whom you would like to speak, please forward your request to Kerri D. Howell, director of communications and media relations, at

Search our faculty by discipline, research topic or name for areas of expertise.

Faculty whose research interests contain: Innovation
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Lathrop, E. Scott
Professor of Marketing Practice

(315) 443-3459

Research Topics: cognitive processes in decision-making, new product development, innovation, corporate positioning, branding, consumer products, law firm marketing, airline industry marketing, electric utilities marketing, marketing strategy consulting


Mazumdar, Tridib
Howard R. Gendal Professor of Marketing
Director, Earl V. Snyder Innovation Management Center
(315) 443-3453

Research Topics:

pricing, innovation management, marketing research, marketing of motion pictures


McKelvie, Alexander
Chair, Department of Entrepreneurship & Emerging Enterprises
Associate Professor of Entrepreneurship
(315) 443-7252

Research Topics:

new firm growth, innovation, corporate entrepreneurship, entrepreneurial decision making, strategic management of new firms


Wilemon, David
Emeritus Professor of Marketing

(315) 443-3443

Research Topics: new product development, research and development, corporate innovation, innovativeness, outsourcing, corporate boards of directors, R&D Management

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