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Areas of Expertise

The Whitman research topics database includes Whitman School faculty members and senior administrators. Use the database to identify faculty members with expertise in a wide range of business areas. Search by using business practice terms (i.e. human resources), department names (i.e. finance), or name of a particular individual. Once you have found a person, or persons, with whom you would like to speak, please forward your request to Kerri D. Howell, director of communications and media relations, at kdhowell@syr.edu.

Search our faculty by discipline, research topic or name for areas of expertise.


Faculty whose research interests contain: Innovation
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Balasubramanian, Natarajan

Balasubramanian, Natarajan
Professor of Management

315-443-3571
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Research Topics: Industry competition, Organizational learning, Innovation, Spinouts (employee entrepreneurship), Firm growth, Productivity


Lathrop, E. Scott

Lathrop, E. Scott
Professor of Marketing Practice

315-443-3459
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Research Topics: Cognitive processes in decision-making, New product development, Innovation, Corporate positioning, Branding, Consumer products, Law firm marketing, Airline industry marketing, Marketing strategy consulting


McKelvie, Alexander

McKelvie, Alexander
Associate Dean for Undergraduate and Master’s Education
Professor of Entrepreneurship
315-443-7252
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Research Topics: New firm growth, Innovation, Corporate entrepreneurship, Entrepreneurial decision making, Strategic management of new firms, Family business


Miller, Cameron

Miller, Cameron
Assistant Professor

315-443-4277
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Research Topics: competitive strategy, evolutionary economics, technology strategy and innovation


Raj, S.P.

Raj, S.P.
Chair, Department of Marketing
Distinguished Professor of Marketing
315-443-3147
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Research Topics: Marketing strategy; Innovation management and New product development; advertising; empirical research;


Saia, Justin

Saia, Justin
Adjunct Instructor


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Research Topics: Building Organizational Capabilities, Re-shaping Business Models, Integrated Talent Management, Innovation Strategy, Change Management, Crisis and Issues Management


Sezgin, Gokce

Sezgin, Gokce
Adjunct Instructor


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Research Topics: Digital marketing, web development and e-commerce, Large multi-national to start-up like medium-sized business experience, Private and publicly owned business experience, Business strategy development and execution, P&L ownership Selling diverse channels, New product innovation, Agency management, Consumer packaged goods (CPG), Consumer promotions, Innovation pipeline, New product launches, Consumer segmentation, Brand growth, Global brand strategy, Consumer communication, Consumer marketing


Xiong, Guiyang

Xiong, Guiyang
Associate Professor of Marketing


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Research Topics: advertising, digital marketing technology, virtual reality, new product innovation, social media, social networks, financial impact of marketing


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