Areas of Expertise

Search our faculty by discipline, research topic or name for areas of expertise.

Faculty whose research interests contain: Innovation
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Lathrop, E. Scott
Professor of Marketing Practice

(315) 443-3459
slathrop@syr.edu

Research Topics: cognitive processes in decision-making, new product development, innovation, corporate positioning, branding, consumer products, law firm marketing, airline industry marketing, electric utilities marketing, marketing strategy consulting


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Mazumdar, Tridib
Howard R. Gendal Professor of Marketing
Director, Earl V. Snyder Innovation Management Center
(315) 443-3453
tmazumda@syr.edu

Research Topics:

pricing, innovation management, marketing research, marketing of motion pictures


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McKelvie, Alexander
Chair, Department of Entrepreneurship & Emerging Enterprises
Associate Professor of Entrepreneurship
(315) 443-7252
mckelvie@syr.edu

Research Topics:

new firm growth, innovation, corporate entrepreneurship, entrepreneurial decision making, strategic management of new firms


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Wilemon, David
Emeritus Professor of Marketing

(315) 443-3443
dwilemon@syr.edu

Research Topics: new product development, research and development, corporate innovation, innovativeness, outsourcing, corporate boards of directors, R&D Management


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