Areas of Expertise

Search our faculty by discipline, research topic or name for areas of expertise.

Faculty whose research interests contain: Marketing
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Gauri, Dinesh
Associate Professor of Marketing

(315) 443-3672
dkgauri@syr.edu

Research Topics:

Retail Marketing, Consumer response to promotions, Retail Promotions, Benchmarking and store performance, Retail strategy, Grocery retailing, Pricing and promotions in Cruise industry


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Kazaz, Burak
The Laura J. and L. Douglas Meredith Professor of Teaching Excellence and Associate Professor of Supply Chain

(315) 443-7381
bkazaz@syr.edu

Research Topics:

Dr. Kazaz's research interests include the interactions between:

1. supply chain operations (purchasing, production, distribution),
2. marketing (pricing, market segmentation), and
3. finance (managing economic/currency risks, hedging).

Dr. Kazaz is known for his work on managing uncertainty and risk (e.g. exchange-rate fluctuations, supply disruptions, lead-time uncertainty, quality uncertainty, demand fluctuations) in global supply chains. His publications can be found in premier journals, such as Management Science, Manufacturing & Service Operations Management, and Production and Operations Management.

 


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Lathrop, E. Scott
Professor of Marketing Practice

(315) 443-3459
slathrop@syr.edu

Research Topics: cognitive processes in decision-making, new product development, innovation, corporate positioning, branding, consumer products, law firm marketing, airline industry marketing, electric utilities marketing, marketing strategy consulting


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Lee, Eunkyu
Chair, Department of Marketing
Professor of Marketing
(315) 443-3429
elee06@syr.edu

Research Topics: price competition, brand management, distribution channels, marketing strategy, movie marketing, grocery retail marketing


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Mazumdar, Tridib
Professor of Marketing
Director, Earl V. Snyder Innovation Management Center
(315) 443-3453
tmazumda@syr.edu

Research Topics: pricing, new product development, international marketing, brand management


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Monforte, MaryAnn
Professor of Accounting Practice

(315) 443-8378
mpmonfor@syr.edu

Research Topics:

technology marketing and sales, software applications and their impact on business, the dot-com bust, going public with companies, the emergence of web-based applications, bankruptcy, and reorganization under Chapter 11



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Smith, Susan
Professor of Marketing Practice

(315) 443-3384
ssmith11@syr.edu

Research Topics: marketing, electrical industry, business-to-business marketing, wholesale supply


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Stith, Melvin
Dean Emeritus

(315) 443-3751
mtstith@syr.edu

Research Topics: business school education, business school leadership, key influences on black and white consumption patterns, value systems on consumer behavior, marketing


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