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Areas of Expertise

The Whitman research topics database includes Whitman School faculty members and senior administrators. Use the database to identify faculty members with expertise in a wide range of business areas. Search by using business practice terms (i.e. human resources), department names (i.e. finance), or name of a particular individual. Once you have found a person, or persons, with whom you would like to speak, please forward your request to Kerri D. Howell, director of communications and media relations, at kdhowell@syr.edu.

Search our faculty by discipline, research topic or name for areas of expertise.


Faculty whose research interests contain: Marketing
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E. Scott Lathrop

Lathrop, E. Scott
Professor of Marketing Practice

(315) 443-3459
slathrop@syr.edu

Research Topics: cognitive processes in decision-making, new product development, innovation, corporate positioning, branding, consumer products, law firm marketing, airline industry marketing, electric utilities marketing, marketing strategy consulting


Eunkyu Lee

Lee, Eunkyu
Professor of Marketing

(315) 443-3429
elee06@syr.edu

Research Topics: price competition, brand management, distribution channels, marketing strategy, movie marketing, grocery retail marketing


Tridib Mazumdar

Mazumdar, Tridib
Howard R. Gendal Professor of Marketing
Director, Earl V. Snyder Innovation Management Center
(315) 443-3453
tmazumda@syr.edu

Research Topics:

pricing, innovation management, marketing research, marketing of motion pictures


MaryAnn Monforte

Monforte, MaryAnn
Professor of Accounting Practice

(315) 443-8121
mpmonfor@syr.edu

Research Topics:

technology marketing and sales, software applications and their impact on business, the dot-com bust, going public with companies, the emergence of web-based applications, bankruptcy, and reorganization under Chapter 11



Gokce Sezgin

Sezgin, Gokce
Adjunct Instructor


gsezgin@syr.edu

Research Topics:

Digital marketing, web development and e-commerce, Large multi-national to start-up like medium-sized business experience, Private and publicly owned business experience, Business strategy development and execution, P&L ownership
Selling diverse channels, New product innovation, Agency management, Consumer packaged goods (CPG), Consumer promotions, Innovation pipeline, New product launches, Consumer segmentation, Brand growth, Global brand strategy, Consumer communication, Consumer marketing


Susan Smith

Smith, Susan
Professor of Marketing Practice

(315) 443-3384
ssmith11@syr.edu

Research Topics: marketing, electrical industry, business-to-business marketing, wholesale supply


Melvin Stith

Stith, Melvin
Dean Emeritus

(315) 443-3751
mtstith@syr.edu

Research Topics: business school education, business school leadership, key influences on black and white consumption patterns, value systems on consumer behavior, marketing



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