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Areas of Expertise

The Whitman research topics database includes Whitman School faculty members and senior administrators. Use the database to identify faculty members with expertise in a wide range of business areas. Search by using business practice terms (i.e. human resources), department names (i.e. finance), or name of a particular individual. Once you have found a person, or persons, with whom you would like to speak, please forward your request to Kerri D. Howell, director of communications and media relations, at kdhowell@syr.edu.

Search our faculty by discipline, research topic or name for areas of expertise.


Faculty whose research interests contain: Marketing
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Basu, Amiya

Basu, Amiya
Professor of Marketing

315-443-3783
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Research Topics: Direct marketing, Compensation, Pricing


Lathrop, E. Scott

Lathrop, E. Scott
Professor of Marketing Practice

315-443-3459
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Research Topics: Cognitive processes in decision-making, New product development, Innovation, Corporate positioning, Branding, Consumer products, Law firm marketing, Airline industry marketing, Marketing strategy consulting


Lee, Eunkyu

Lee, Eunkyu
Associate Dean for Global Initiatives
Professor of Marketing
315-443-3429
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Research Topics: Price competition, Brand management, Distribution channels, Marketing strategy, Movie marketing, Grocery retail marketing


Monforte, MaryAnn

Monforte, MaryAnn
Professor of Accounting Practice

315-443-8121
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Research Topics: Technology marketing and sales, Software applications and their impact on business, The dot-com bust, Going public with companies, The emergence of web-based applications, Bankruptcy and reorganization under Chapter 11


Raj, S.P.

Raj, S.P.
Chair, Department of Marketing
Distinguished Professor of Marketing
315-443-3147
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Research Topics: Marketing strategy; Innovation management and New product development; advertising; empirical research;


Schindehutte, Minet

Schindehutte, Minet
Associate Professor of Entrepreneurship

315-443-3586
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Research Topics: Entrepreneurship, Business models, Entrepreneurial marketing,


Sezgin, Gokce

Sezgin, Gokce
Adjunct Instructor


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Research Topics: Digital marketing, web development and e-commerce, Large multi-national to start-up like medium-sized business experience, Private and publicly owned business experience, Business strategy development and execution, P&L ownership Selling diverse channels, New product innovation, Agency management, Consumer packaged goods (CPG), Consumer promotions, Innovation pipeline, New product launches, Consumer segmentation, Brand growth, Global brand strategy, Consumer communication, Consumer marketing


Smith, Sue

Smith, Sue
Professor of Marketing Practice

315-443-3384
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Research Topics: Marketing, Electrical industry, Business-to-business marketing, Wholesale supply


Tucker, Fran

Tucker, Fran
Associate Professor of Marketing and Supply Chain

315-443-3442
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Research Topics: Logistics and marketing, Benchmarking to improve profitability, Global marketing, Healthcare marketing, Supply chain management


Xiong, Guiyang

Xiong, Guiyang
Associate Professor of Marketing


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Research Topics: advertising, digital marketing technology, virtual reality, new product innovation, social media, social networks, financial impact of marketing


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