Basu, Amiya
Professor of Marketing
(315) 443-3783
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Research Topics: direct marketing, compensation, pricing
Lathrop, E. Scott
Professor of Marketing Practice
(315) 443-3459
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Research Topics: cognitive processes in decision-making, new product development, innovation, corporate positioning, branding, consumer products, law firm marketing, airline industry marketing, electric utilities marketing, marketing strategy consulting
Lee, Eunkyu
Professor of Marketing
(315) 443-3429
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Research Topics: price competition, brand management, distribution channels, marketing strategy, movie marketing, grocery retail marketing
Mazumdar, Tridib
Howard R. Gendal Professor of Marketing
Director, Earl V. Snyder Innovation Management Center
(315) 443-3453
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Research Topics:
pricing, innovation management, marketing research, marketing of motion pictures
Monforte, MaryAnn
Professor of Accounting Practice
(315) 443-8121
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Research Topics:
technology marketing and sales, software applications and their impact on business, the dot-com bust, going public with companies, the emergence of web-based applications, bankruptcy, and reorganization under Chapter 11
Schindehutte, Minet
Associate Professor of Entrepreneurship
(315) 443-3586
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Research Topics: the intersections of entrepreneurship, strategy and marketing
Sezgin, Gokce
Adjunct Instructor
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Research Topics:
Digital marketing, web development and e-commerce, Large multi-national to start-up like medium-sized business experience, Private and publicly owned business experience, Business strategy development and execution, P&L ownership
Selling diverse channels, New product innovation, Agency management, Consumer packaged goods (CPG), Consumer promotions, Innovation pipeline, New product launches, Consumer segmentation, Brand growth, Global brand strategy, Consumer communication, Consumer marketing
Smith, Susan
Professor of Marketing Practice
(315) 443-3384
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Research Topics: marketing, electrical industry, business-to-business marketing, wholesale supply
Stith, Melvin
Dean Emeritus
(315) 443-3751
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Research Topics: business school education, business school leadership, key influences on black and white consumption patterns, value systems on consumer behavior, marketing
Tankersley, Clint
Emeritus Professor of Marketing
(315) 443-4787
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Research Topics:
marketing strategy, marketing plan implementation, management education
