Basu, Amiya
Professor of Marketing
315-443-3783
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Research Topics: Direct marketing, Compensation, Pricing
Lathrop, E. Scott
Professor of Marketing Practice
315-443-3459
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Research Topics: Cognitive processes in decision-making, New product development, Innovation, Corporate positioning, Branding, Consumer products, Law firm marketing,
Airline industry marketing, Marketing strategy consulting
Lee, Eunkyu
Associate Dean for Global Initiatives
Professor of Marketing
315-443-3429
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Research Topics: Price competition, Brand management, Distribution channels, Marketing strategy, Movie marketing, Grocery retail marketing
Monforte, MaryAnn
Professor of Accounting Practice
315-443-8121
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Research Topics: Technology marketing and sales, Software applications and their impact on business, The dot-com bust, Going public with companies, The emergence of web-based applications, Bankruptcy and reorganization under Chapter 11
Raj, S.P.
Chair, Department of Marketing
Distinguished Professor of Marketing
315-443-3147
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Research Topics: Marketing strategy; Innovation management and New product development; advertising; empirical research;
Schindehutte, Minet
Associate Professor of Entrepreneurship
315-443-3586
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Research Topics: Entrepreneurship, Business models, Entrepreneurial marketing,
Sezgin, Gokce
Adjunct Instructor
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Research Topics: Digital marketing, web development and e-commerce, Large multi-national to start-up like medium-sized business experience, Private and publicly owned business experience, Business strategy development and execution, P&L ownership Selling diverse channels, New product innovation, Agency management, Consumer packaged goods (CPG), Consumer promotions, Innovation pipeline, New product launches, Consumer segmentation, Brand growth, Global brand strategy, Consumer communication, Consumer marketing
Smith, Sue
Professor of Marketing Practice
315-443-3384
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Research Topics: Marketing, Electrical industry, Business-to-business marketing, Wholesale supply
Tucker, Fran
Associate Professor of Marketing and Supply Chain
315-443-3442
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Research Topics: Logistics and marketing, Benchmarking to improve profitability, Global marketing, Healthcare marketing, Supply chain management
Xiong, Guiyang
Associate Professor of Marketing
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Research Topics: advertising, digital marketing technology, virtual reality, new product innovation, social media, social networks, financial impact of marketing
