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Areas of Expertise

The Whitman research topics database includes Whitman School faculty members and senior administrators. Use the database to identify faculty members with expertise in a wide range of business areas. Search by using business practice terms (i.e. human resources), department names (i.e. finance), or name of a particular individual. Once you have found a person, or persons, with whom you would like to speak, please forward your request to whitcomm@syr.edu.

Search our faculty by discipline, research topic or name for areas of expertise.


Faculty whose research interests contain: Marketing strategy
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Lathrop, E. Scott

Lathrop, E. Scott
Professor of Marketing Practice

315-443-3459
Contact Me

Research Topics: Cognitive processes in decision-making, New product development, Innovation, Corporate positioning, Branding, Consumer products, Law firm marketing, Airline industry marketing, Marketing strategy consulting


Lee, Eunkyu

Lee, Eunkyu
Associate Dean for Global Initiatives
Professor of Marketing
315-443-3429
Contact Me

Research Topics: Price competition, Brand management, Distribution channels, Marketing strategy, Movie marketing, Grocery retail marketing


Raj, S.P.

Raj, S.P.
Chair, Department of Marketing
Distinguished Professor of Marketing
315-443-3147
Contact Me

Research Topics: Marketing strategy; Innovation management and New product development; advertising; empirical research;


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