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Areas of Expertise

The Whitman research topics database includes Whitman School faculty members and senior administrators. Use the database to identify faculty members with expertise in a wide range of business areas. Search by using business practice terms (i.e. human resources), department names (i.e. finance), or name of a particular individual. Once you have found a person, or persons, with whom you would like to speak, please forward your request to

Search our faculty by discipline, research topic or name for areas of expertise.

Faculty whose research interests contain: Movie marketing
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Lee, Eunkyu

Lee, Eunkyu
Associate Dean for Global Initiatives
Professor of Marketing
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Research Topics: Price competition, Brand management, Distribution channels, Marketing strategy, Movie marketing, Grocery retail marketing

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