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Areas of Expertise

The Whitman research topics database includes Whitman School faculty members and senior administrators. Use the database to identify faculty members with expertise in a wide range of business areas. Search by using business practice terms (i.e. human resources), department names (i.e. finance), or name of a particular individual. Once you have found a person, or persons, with whom you would like to speak, please forward your request to whitcomm@syr.edu.

Search our faculty by discipline, research topic or name for areas of expertise.


Faculty whose research interests contain: financial impact of marketing
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Xiong, Guiyang

Xiong, Guiyang
Associate Professor of Marketing


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Research Topics: advertising, digital marketing technology, virtual reality, new product innovation, social media, social networks, financial impact of marketing


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