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The Goodman IMPRESS Program is named in honor of Kenneth Goodman ’70 to recognize his generosity in helping the Whitman School mold future generations of professionally prepared business leaders.


Every new student admitted into the Whitman School becomes part of one of four groups or “houses:” Adams, Harrison, Marshall, and Waverly. Each of these houses, which are virtual in nature and not real houses, has its own insignia and is led by a faculty house mentor, chosen for excellence in teaching, communication and student engagement.

The four house mentors guide students through their first business course at Whitman and encourage them to become engaged in multiple extracurricular activities for which they will be rewarded with points. Activities for which students may earn points will be centered around five learning objectives: 

Personal & Professional Leadership Development
Mock interview and speed networking
Career prep workshops, including job search and interview tips, what employers want from you, interpersonal communication and resume building
SUccess Month programs, including "Dress for SUccess" and etiquette dinners
Leadership and ethics speakers

Major & Industry Exploration
Career fairs
Major exploration panels
Lectures, coffee chats and Q&As with industry leaders from companies, including Google, Disney, Goldman Sachs and PwC
Company informational sessions

Excel Specialist
Excel Expert
Bloomberg Core Concepts

Global Context
Speakers on topics such as: diversity, inclusion, sustainability, social responsibility, global trade and policy, and overcoming adversity

Community Engagement
Annual Whitman community building programs, including Whitman Day, WhitFest, club and social mixers and Whitman Gives Back

Every student collects points for participation and engagement in activities. Every point a student earns goes toward his or her personal point total and also toward the point total of the house to which the student belongs. In this way, there are two ongoing challenges for every student—a personal challenge and the house challenge. Each year, the house with the greatest points will be awarded the Goodman Cup at a celebratory event.

Students also have the opportunity to earn additional points. Points are counted and logged into a “gamification” technology system, which captures the students' progress on a daily basis and creates a culture of healthy competition between the students and the four houses. The student's point total at the end of each year determines his/her IMPRESS level.

When a student is looking for internships and job opportunities, the employers will be able to see two scores on his/her resume—a GPA and an IMPRESS score.