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The Goodman IMPRESS Program is named in honor of Kenneth Goodman ’70 to recognize his generosity in helping the Whitman School mold future generations of professionally prepared business leaders.


Since fall 2014, every new student admitted into the Whitman School becomes part of one of four groups or “houses:” Adams, Harrison, Marshall, and Waverly. Each of these houses has its own insignia and is led by a faculty house master, chosen for excellence in teaching, communication and student engagement.

The four house masters guide students through their first business course at Whitman and encourage them to become engaged in multiple extracurricular activities for which they will be rewarded with points. Activities for which students may earn points will be centered around five learning objectives: 






Every student collects points for participation and engagement in activities, such as leadership workshops, roundtables with visiting speakers, bonding exercises and competitions, community engagement, and certifications, such as Excel, SAP, and Bloomberg.

Every point a student earns goes toward his or her personal point total and also toward the point total of the house to which the student belongs. In this way, there are two ongoing challenges for every student—a personal challenge and the house challenge.

Each year, the house with the greatest points will be awarded the Goodman Cup at a celebratory event.

Students must earn a minimum number of points over four years to graduate. However, they will also have the opportunity to earn additional points. Points are counted and logged into a “gamification” technology system, which captures the students' progress on a daily basis and creates a culture of healthy competition between the students and the four houses. The student's point total at the end of each year determines his/her IMPRESS level.

When a student is looking for internships and job opportunities, the employers will be able to see two scores on his/her resume—a GPA and an IMPRESS score.