Fay, co-authors receive 2012 Award for Best Paper from Journal of Interactive Marketing

Scott Fay, associate professor of marketing in the Martin J. Whitman School of Management, received the 2012 Award for Best Paper published in the Journal of Interactive Marketing (JIM) during 2011. The paper, titled “The Role of Marketing in Social Media: How Online Consumer Reviews Evolve,” is co-authored with Yubo Chen (University of Arizona) and Qi Wang (Binghamton University).

Plaques and a $500 cash award (to be shared among the three co-authors) will be presented at the DMEF Direct/Interactive Marketing Research Summit in Las Vegas, Nevada, October 14, 2012.

The paper, as stated in its abstract, “examines relationships between consumer posting behavior and marketing variables—such as product price and quality—and explores how these relationships evolve as the Internet and consumer review websites attract more universal acceptance.”

Fay, who came to Whitman from the University of Florida in 2009, lists probabilistic selling, reverse auctions, e-commerce, economics of information, and industrial organization as his research interests. He received his doctoral (2001) and master’s (1995) degrees, both in economics, from the University of Michigan. He received his bachelor’s degree, a dual in economics and philosophy, magna cum laude from the University of Tulsa in 1993.

This is the 10th year JIM has given the award for the best paper published in the journal.