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Degree Programs

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Students in the Whitman School’s business analytics program will have the opportunity to become well versed in all facets and business applications of data and analytics. Foundational knowledge in data management and analytics for business will arm students with the skills needed to collate and manage data from disparate sources. Specializations in financial analytics and marketing analytics, as well as other related areas, will teach students to draw insights from data and effectively communicate them to inform business decisions across a wide range of contexts, from improving the efficiency of operations to fine-tuning customer experiences.

Other business majors are encouraged to consider pursuing business analytics as a double major to build analytics skills that prepare them to lead in a data-driven future.


The Whitman School also offers an M.S. in Business Analytics program. In the program you will complete 36 credit hours of courses that develop an interdisciplinary understanding of the applications of analytics to the fields of accounting, finance, marketing and supply chain management by using techniques for data collection, data visualization, statistical and pattern analysis and data mining.