Skip to ContentSkip to Main Site NavigationSkip to Site Left NavigationSkip to Site Uitlity NavigationSkip to Site Search

Marketing Publications

Amiya BasuView All Amiya Basu's Publications

Peter BoyleView All Peter Boyle's Publications

Scott Fay
  • "Bidding for Bidders? How the Format for Soliciting Supplier Participation in NYOP Auctions Impacts Channel Profit", Management Science, 63(12), 4324-4344, 2017 (with Zeithammer, R.)
  • "Why Offer Lower Prices to Past Customers? Inducing Favorable Social Price Comparisons to Enhance Customer Retention", Quantitative Marketing and Economics, 15(2), 123-163, 2017 (with Lee, S.)
  • "Inferring Salesperson Capability Using Stochastic Frontier Analysis", , 36(3), 294-306, 2016 (with Feng, C.)
View All Scott Fay's Publications

E. Scott Lathrop
  • ""The Relationship Between Price and Quality in Durable Product Categories with Private Label Brands"", Journal of Product and Brand Management, 27(6), 647-660, 2018 (with Boyle, P., Kim, H.)
  • "The Value of Private Label Brands to U.S. Consumers: An Objective and Subjective Assessment", Journal of Retailing and Consumer Services, 20(1), 80-86, 2013 (with Boyle, P.)
  • "Are Consumers' Perceptions of Price-Quality Relationships Well Calibrated?", International Journal of Consumer Studies, 7(1), 63-68, 2009 (with Boyle, P.)
View All E. Scott Lathrop's Publications

Eunkyu Lee
  • "Effect of of Store Brand Introduction on Channel Price Leadership: An Empirical Investigation", Journal of Retailing, 2018
  • "Store Brand Quality and Retailer’s Product Line Design", Journal of Retailing, 93(4), 527-540, 2017
  • "Asymmetric Relationships with Symmetric Suppliers: Strategic Choice of Supply Chain Price Leadership in a Competitive Market", European Journal of Operational Research, 259(2), 527-540, 2017 (with Chung, .)
View All Eunkyu Lee's Publications

S.P. RajView All S.P. Raj's Publications

Breagin Riley
  • "Average Use Information Does Not Stop Consumers from Purchasing Peace of Mind", Villanova Law Review, in press, 2019 (with Taha, A.)
  • "As worlds collide: The role of marketing management in customer-to-customer interactions", Journal of Business Research, 2015
  • "Competitive Selling: Unintended Effects of Salesperson Skepticism toward a more Credible Competing Product", International Journal of Pharmaceutical and Healthcare Marketing, 11(3), 222-234 (with Johnson, D., Sato, S.)
View All Breagin Riley's Publications

Guiyang XiongView All Guiyang Xiong's Publications