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Marketing Publications

Scott Fay

  • "The Role of Marketing in Social Media: How Online Consumer Reviews Evolve", Journal of Interactive Marketing, 25.2, 85-94, May 2011, (Yubo Chen, Qi Wang)
  • "Implications of Expected Changes in the Seller’s Threshold Price in Name-Your-Own-Price Auctions", Management Science, 20.3 277-293, November 2009, (Juliano Laran)
  • "The Economics of Buyer Uncertainty: Advance Selling vs. Probabilistic Selling", Marketing Science, 29.6, 1040-1057, November/December 2010, (Jinhong Xie)
    • View all Scott Fay's publications.
  • "Probabilistic Goods: A Creative Way of Selling Products and Services", Marketing Science , 27.4, 674-690, July – August 2008, (Jinhong Xie)
  • "Selling an Opaque Product through an Intermediary: The Case of Disguising One’s Product", Journal of Retailing, 84.1, 59-75 , Spring 2008
  • "Partial Repeat Bidding in the Name-Your-Own-Price Channel", Marketing Science, 23.3, 407-418, Summer 2004
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Dinesh Gauri

  • "The Temporal and Spatial Dimensions of Price Search: Insights from Matching Household Survey and Purchase Data", Journal of Marketing Research, 45 (2), 226-240, April 2008, (with Talukdar, D., and Sudhir, K.)
  • "The Role of Word of Mouth in Online Store Loyalty: Store Ratings", Communications of the ACM, 51 (3), 89-91, March 2008, (with Bhatnagar, A., and Rao, R.)
  • "Understanding the Determinants of Retail Strategy: An Empirical Analysis", Journal of Retailing, 84(3), 256–267, September 2008, (with Minakshi, T., and Dhruv, G.)
    • View all Dinesh Gauri's publications.
  • "Assessing Store Performance Models", European Journal of Operational Research, 197, 349-359, 2009, (with Gabor Pauler, J., and Trivedi, M.)
  • "Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research", Journal of Retailing, 85(1), 42-55, January 2009, (with Ailawadi, K., Beauchamp, J.P., Donthu, N., Shankar, V.)
  • "Benchmarking Performance in Retail Chains: An Integrated Approach", Marketing Science, 28 (3): 502-515, May-June 2009, (with Gabor Pauler, J. and Trivedi, M.)
  • "An Empirical Analysis of the Extreme Cherry Picking Behavior of Consumers in the Frequently Purchased Goods Market", Journal of Retailing, 86(4), 337-355, 2010, (with Talukdar, D., and Greal, D.)
  • "Forecasting of Cruise Bookings", Journal of Revenue and Pricing Management, 10, 306-324., 2011, (with Sun X. and Webster S.)
  • "An Empirical Investigation of the Impact of Gasoline Prices on Grocery Shopping Behavior", Journal of Marketing, 75 (March), 18-35, 2011, (with Ma, Y., Ailawadi, K., and Grewal, D.)
  • "Innovations in Retail Pricing and Promotions", Journal of Retailing, 87(1), 43-52, 2011, (with D. Grewal, K. Ailawadi, P. Kopalle, K. Hall & J. Robertson)
  • "Benchmarking Retail Productivity Considering Retail Pricing and Format Strategy", Journal of Retailing, 89(1), 1-14., 2013
  • "Loss Leaders and Cross-Category Retailer Pass-through: A Bayesian Multilevel Analysis", Journal of Retailing, 2013, (J. Pancras & D. Talukdar)
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Burak Kazaz

  • "Global Production Planning Under Exchange-Rate Uncertainty", Management Science, 51 (7): 1101-1119, 2005, (with Dada, M., Moskowitz, H.)
  • "Production Planning Under Yield and Demand Uncertainty with Yield-Dependent Cost and Price", Manufacturing & Service Operations Management, 6 (3): 209-224, 2004
  • "Production Policies Under Deteriorating Process Conditions", IIE Transactions, March 2008, (with Sloan, T.)

E. Scott Lathrop

Eunkyu Lee

  • "Social Desirability Bias in Diary Panels Is Evident in Panelists’ Behavioral Frequency", Psychological Reports, 99, 322-334, 2006, (Rex, T., and Hu, M.)
  • "Bridge, Focus, Attack, or Stimulate: Retail Category Management Strategies with a Store Brand", Quantitative Marketing and Economics, 3:4, 2005, (Rex, D., and Staelin, R.)
  • "How Complex Do Movie Channel Contracts Need to Be?", Marketing Science, forthcoming, (with Raut, S., Sanjeev, S., and Weinberg, C.B.)
    • View all Eunkyu Lee's publications.
  • "Internet Channel Entry: A Strategic Analysis of Mixed Channel Structures", Marketing Science, forthcoming, (with Yoo, W.S.)
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Tridib Mazumdar

  • "Components of Optimal Price Under Logit Demand", European Journal of Operational Research, 182 (3), 1084-1106, 2007, (Basu, A., .Raj, S.P)
  • "Where Do We Begin? The Chaotic Front End of Innovation", Globsyn Business Journal, Inaugural Issue, 2006
  • "Reference Price Research: Review and Propositions", Journal of Marketing, 69 (4), 84-102, October 2005, (Raj, S.P., Sinha, I.)
    • View all Tridib Mazumdar's publications.
  • "Persuasive Influences of Online User Comments and Professional Reviews: Moderating Role of Category Consumption Frequency", , 116, (with Chakravarty, A., and Liu, Y. )
  • "The Differentiating Effects of Online Word of Mouth and Critics' Reviews on Pre-release Movie Evaluations", Journal of Interactive Marketing, forthcoming, (with Chakravarty, A. and Liu, Y.)
  • "Reference Price Effects", Empirical Generalizations about Marketing Impacts, ed. Dominique M. Hanssens, 2009, (with Raj, S.P.)
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Julie Niederhoff

Patrick Penfield

  • "Three Avenues to Cost Reduction", Supply Chain Management Review, November 2007
  • "The Potential Certified Wood Supply Chain Bottleneck and Its Impact on Leadership in Energy and Environmental Design Construction Projects in New York State", Forest Products Journal, September 2010, (with Germain, R. )

S.P. Raj

  • "An institutional theory investigation of U.S. technology development trends since the mid-19th century", Research Policy, 2012, (with Pattit,J.M., Wilemon,D.)
  • "Inaugural Editorial", Journal of Agribusiness in Developing and Emerging Economies, 2011
  • "Market Orientation when Customers Seem Content with the Status Quo! Observations from Indian Agri-Business and a Case Study", Market Orientated? The Metamorphosis of Food and Agricultural Production and Marketing, 2010, (with Adhikari, A.)
    • View all S.P. Raj's publications.
  • "Components of Optimal Price", European Journal of Operational Research, 182 (3), 1084-1106, 2007, (with Basu, A. Mazumdar, T.)
  • "Reference Price Research: Review and Propositions", Journal of Marketing, October 2005, (with Mazumdar, T., Sinha, I.)
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