Marketing Publications

Amiya Basu

"Value Co-Creation: Factors Influencing Discretionary Effort Exertion", Services Marketing Quarterly, 35(4), 2014
"Pricing of experience products under consumer heterogeneity", International Journal of Hospitality Management, 33(1), 6-18, 2013 (with Adhikari, A., Raj, S.)
"Impact of customer knowledge heterogeneity on bundling strategy", Marketing Science, 28(4), 792-801, 2009 (with Vitharana, P.)

""The Relationship Between Price and Quality in Durable Product Categories with Private Label Brands"", Journal of Product and Brand Management, 27(6), 647-660, 2018 (with Lathrop, E., Kim, H.)
""Store Brand vs. National Brand Prices: Willingness to Pay is not Equal to Willingness to Accept"", Journal of Global Scholars of Marketing Science (with Lathrop, E., Kim, H.)

"Bidding for Bidders? How the Format for Soliciting Supplier Participation in NYOP Auctions Impacts Channel Profit", Management Science, 63(12), 4324-4344, 2017 (with Zeithammer, R.)
"Why Offer Lower Prices to Past Customers? Inducing Favorable Social Price Comparisons to Enhance Customer Retention", Quantitative Marketing and Economics, 15(2), 123-163, 2017 (with Lee, S.)
"Inferring Salesperson Capability Using Stochastic Frontier Analysis", , 36(3), 294-306, 2016 (with Feng, C.)

""The Relationship Between Price and Quality in Durable Product Categories with Private Label Brands"", Journal of Product and Brand Management, 27(6), 647-660, 2018 (with Boyle, P., Kim, H.)
"The Value of Private Label Brands to U.S. Consumers: An Objective and Subjective Assessment", Journal of Retailing and Consumer Services, 20(1), 80-86, 2013 (with Boyle, P.)
"Are Consumers' Perceptions of Price-Quality Relationships Well Calibrated?", International Journal of Consumer Studies, 7(1), 63-68, 2009 (with Boyle, P.)

"Effect of of Store Brand Introduction on Channel Price Leadership: An Empirical Investigation", Journal of Retailing, 2018
"Store Brand Quality and Retailer’s Product Line Design", Journal of Retailing, 93(4), 527-540, 2017
"Asymmetric Relationships with Symmetric Suppliers: Strategic Choice of Supply Chain Price Leadership in a Competitive Market", European Journal of Operational Research, 259(2), 527-540, 2017 (with Chung, .)

"The R&D Outsourcing Decision: Environmental Factors and Strategic Considerations", International Journal of Innovation and Technology Management, 2014
"Pricing of experience products under consumer heterogeneity", International Journal of Hospitality Management, 33(1), 6-18, 2013 (with Adhikari, A., Basu, A.)
"Bidding Strategies and Consumer Savings in NYOP Auctions", Journal of Retailing, 88(1), 180-188, 2012 (with Joo, M., Mazumdar, T.)

"Average Use Information Does Not Stop Consumers from Purchasing Peace of Mind", Villanova Law Review, in press, 2019 (with Taha, A.)
"As worlds collide: The role of marketing management in customer-to-customer interactions", Journal of Business Research, 2015
"Competitive Selling: Unintended Effects of Salesperson Skepticism toward a more Credible Competing Product", International Journal of Pharmaceutical and Healthcare Marketing, 11(3), 222-234 (with Johnson, D., Sato, S.)