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Publications

• "Examining End Users’ Ability to Select Business Services: A Conceptual Framework and an Empirical Study", Information & Management, 2020 (with Vitharana, P.)
• "Pricing Strategy for GM Food: Impact of Consumer Attitude Heterogeneity and GMO Food Labelling", Annals of Operations Research, 2019 (with Li, R.)
• "Value Co-Creation: Factors Influencing Discretionary Effort Exertion", Services Marketing Quarterly, 35(4), 2014 (with Aggarwal, P.)

• "Chief Stores Officer and Retailer Performance", Journal of Retailing and Consumer Services, 2021 (with Feng, C.)
• "The Impact of Supply Disruption Risk on a Retailer’s Pricing and Procurement Strategies in the Presence of a Substitute Product", Journal of Retailing, 2021 (with Gheibi, S.)
• "When do we need higher educated salespeople? The role of work experience", Review of Managerial Science, 2021 (with Feng, C., Xiang, K.)

• ""The Relationship Between Price and Quality in Durable Product Categories with Private Label Brands"", Journal of Product and Brand Management, 27(6), 647-660, 2018 (with Boyle, P., Kim, H., Guzman, F.)
• "The Value of Private Label Brands to U.S. Consumers: An Objective and Subjective Assessment", Journal of Retailing and Consumer Services, 20(1), 80-86, 2013 (with Boyle, P.)
• "Are Consumers' Perceptions of Price-Quality Relationships Well Calibrated?", International Journal of Consumer Studies, 7(1), 63-68, 2009 (with Boyle, P.)

• "Effect of of Store Brand Introduction on Channel Price Leadership: An Empirical Investigation", Journal of Retailing, 2018
• "Asymmetric Relationships with Symmetric Suppliers: Strategic Choice of Supply Chain Price Leadership in a Competitive Market", European Journal of Operational Research, 259(2), 527-540, 2017 (with Chung, .)
• "Store Brand Quality and Retailer’s Product Line Design", Journal of Retailing, 93(4), 527-540, 2017

• "Mapping the Procedural Knowledge of Industrial Sales personnel: A Script-Theoretic Investigation", Journal of Marketing, 53, 16-34, 1989 (with Leigh, T.)

• "Opening the OTC Drug Market: The Effect of Deregulation on Retail Pharmacy’s Performance", International Journal of Research in Marketing, 2022 (with Jo, W., Choi, J.)
• "Buyer-Supplier Matching in Online B2B Marketplace: An Empirical Study of Small- and Medium-sized Enterprises (SMEs)", Industrial Marketing Management, 93(Feb), 90-100, 2021 (with Yoon, Y., Yoon, Y., Choi, J.)
• "Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys", Journal of International Marketing, 28(1), 28-47, 2020 (with Kannan, P.)

• "Self-Heating and Kink Effects in a-Si:H Thin Film Transistors", IEEE Trans. Electron Devices, 47(2), 387 - 397, 2000 (with Wang, L., Fjeldy, T., Iniguez, B., Shur, M.)
• "Analysis of Bias Stress on Unpassivated Hydrogenated Amorphous Silicon Thin Film Transistors", IEEE Trans. Electron Devices, 45(7), 1548 - 1553, 1998 (with Shur, M.)
• "Analytical Models for Amorphous Silicon and Polysilicon TFTs for High Definition Display Technology", Journal of the Society for Information Display, 3(4), 223 , 1996 (with Shur, M., Jacunski, M., Hack, M.)

• "Manufacturer adoption of a unilateral pricing policy in a multi-channel setting to combat customer showrooming", Journal of Business Research, 110, 2020 (with Rhee, B., Sivakumar, K.)
• "The R&D Outsourcing Decision: Environmental Factors and Strategic Considerations", International Journal of Innovation and Technology Management, 2014
• "Pricing of experience products under consumer heterogeneity", International Journal of Hospitality Management, 33(1), 6-18, 2013 (with Adhikari, A., Basu, A.)

• "Role of Marketing and Operations Capabilities in Product Recall Prevention: Antecedents and Consequences", Production and Operations Management, forthcoming, 2021 (with Chakravarty, A., Saboo, A.)
• "Asymmetric Effects of Recreational Cannabis Legalization", Marketing Science, 38(6), 913-1084, 2019 (with Wang, P., Yang, J.)
• "Try It On! Contingency Effects of Virtual Fitting Rooms", Journal of Management Information Systems, 36(3), 789-822, 2019 (with Yang, S.)