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Retail Management

The exciting field of retail management and fashion merchandising is flourishing with new opportunities to enhance customer service and discover new innovative ways to buy, develop and sell products. The evolution of the domestic and global retail marketplace and continuous advances in technology have created a multitude of options for consumers to receive goods and services without even leaving their front door. This requires retail management professionals to think outside the box along with having excellent decision and problem-solving skills, impeccable customer service, and leadership skills to create a successful team.

In our retail management program, you will receive a rigorous education to ensure you are ready to enter fields of buying, product development or store management. Retail Management graduates from Whitman are highly sought after by recruiters from Macy's, Bloomingdales, Kohls, Ross Stores, the TJX companies, Urban Outfitters and more. In addition, a newly developed concentration in Digital Retail Strategies is now available for retail majors, in conjunction with the i-School. Above all, the program instills in its students a passion for implementing best management practices in the workplace, preparing them to become leaders in the field.

Degree Programs

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We offer both an undergraduate major and minor on the management perspective of Retail.

Faculty & Ph.D. Directory

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Our professors bring expert insight, providing practical experience and instruction in the classroom.