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Earl V. Snyder Innovation Management Center

The Earl V. Snyder Innovation Management Center is dedicated to the study and understanding of marketing innovation and digital transformation, providing Whitman students with the opportunity to delve into the rich and evolving tapestry of technologies and opportunities for business growth. The innovation management program at the Whitman School was established in 1981, with the dedication of the Snyder Center occurring in 1993 through a generous endowment from the estate of Earl and Josephine Snyder. Due to the Snyder Center's efforts, Whitman students can learn about new product development, emerging digital technologies and contribute to thriving innovation efforts in technology-based organizations, industrial products companies and consumer goods companies.

Ideas for Action and Case Studies

The following contributions have been prepared in collaboration with Whitman's marketing faculty and students.

Total Innovation: Continuous – Incremental – Big Bang

Author: Peter Klein 68, PK Associates
Klein ’68 and Harvard Business School (’71 MBA) holds two patents and Advertising Age recognized him as one of "10 Innovators". He founded PK Associates in 2005; a consumer product-focused growth management consultancy. Prior to this, he has served as corporate officer at The Gillette Company and Nabisco Holdings Corp.

Where you sit depends on where you stand! to rephrase Miles’ Law, and how you define innovation depends on where you sit. In the context of business, most definitions of innovation focus on bringing major new goods or services to the market. At Disney, innovation is thought of as “making dreams and wishes come true”. Michael Dell, founder of Dell Computers, once said that innovation is “about taking risks and learning from failure”.

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Agile Innovation: Vehicare’s Rapid Response to Covid-19

Author: Mark Andreae ’68, chairman at Clarke PSI
Andreae ’68 Clarke PSI, a world leader in manufacturing and support of diesel engines related to components used in stationary fire protection systems. He was awarded the 2012 Dean's Citation for Exceptional Service. Andreae also attended the M.I.T. Center of Quality of Management (1996-2008) and the University of Cincinnati Center of Strategy (2008-present).

The forward-thinking leadership teams at Clarke/Vehicare found themselves at the foundation of creating innovative solutions to unprecedented problems. Not only were they met, but they were exceeded. New challenges demanded top-to-bottom attention and required all hands to be on deck during the COVID-19 pandemic of early 2020.

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