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M.S. in Marketing Curriculum

There are three ways to complete your degree – in as little as nine months to as many as 21 months.

To view course descriptions for each of the M.S. in marketing courses listed below, be sure to visit the online course catalog to learn more about each course.

Total of 30 credits taken in the following areas:

Foundation Course (3 credits)
• Data Analysis and Decision Making

Marketing Core Courses
(6 credits)
• Marketing Management
• Seminar in Marketing Research

Marketing Core Selective Courses (6 credits - select 2 at least of 3)
• Strategic Brand Management
• Marketing Communications Strategy
• Managing Innovative Products and New Ventures

Selective Courses (15 credits - select 5)
• Pricing Strategies for Products and Services
• Marketing Analytics
• Marketing and the Internet
• Market Measurement and Analysis
• Marketing Selected Topics

Or the 3rd course from the “Marketing Core Selective Courses.”