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M.S. in Marketing

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M.S. in Marketing, a STEM Designated Program


The Future of Business Is Yours
Effective marketing in today’s dynamic and digitally driven marketplace requires sophisticated strategic thinking that creatively matches a firm’s unique capabilities with profitable market opportunities based upon solid analysis of market data and coordinated implementation of product, pricing, distribution and promotion policies.

The STEM-designated M.S. in marketing (MSM) degree program focuses on rigorous development of these competencies to prepare current and aspiring marketing professionals to play leading roles in the field of marketing. The program consists of required foundation and marketing core courses, selective courses, as well as general elective courses, for a total of 30 credit hours. Experiential learning through career exploration trips and guest lectures delivered by prominent speakers complement classroom learning.

Most, if not all, M.S. students are eligible for merit-based scholarships.

Syracuse University has an international reputation for excellence as a private research university and allows you to tailor your studies to align with your specific career interests. Located in close proximity to New York City, you can expand your learning with real-world experiences in one of the world’s major cities.

The Whitman School is accredited by the AACSB. Syracuse University is accredited by the Middle States Commission on Higher Education.

Whitman MSM by the Numbers (5 year average)
Average GMAT: 627
42% Male
58% Female

Program Costs

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See the estimated total costs of tuition, books, and fees.

Financial Aid

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Review payment options, loan programs, and employer sponsorship.

Visit and Connect

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Check our events calendar for important information regarding recruiting, on-campus activities, and other events related to your MS options.

Faculty & Ph.D. Directory

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Our professors bring expert insight, providing practical experience and instruction in the classroom.