Skip to ContentSkip to Main Site NavigationSkip to Site Left NavigationSkip to Site Utility NavigationSkip to Site Search

MS in Marketing

  • an hsu
  • A woman giving a presentation.
  • A man giving a presentation.

MS in Marketing Program, a STEM Designated Program


THE FUTURE OF BUSINESS IS YOURS

Effective marketing in today’s dynamic and complex marketplace requires sophisticated strategic thinking that creatively matches a firm’s unique capabilities with profitable market opportunities based upon solid analysis of market data and coordinated implementation of product, pricing, distribution and promotion policies.

Most, if not all, M.S. students are eligible for merit-based scholarships.

The STEM-designated M.S. in Marketing (MSM) degree program focuses on rigorous development of these competencies to prepare current and aspiring marketing professionals to play leading roles in the field of marketing. The program consists of business foundation courses, required marketing core courses, selective courses and electives, for a total of 30 credits.

WHITMAN MSM BY THE NUMBERS (5 year average)
Average GMAT: 627
42% Male
58% Female

Program Costs

Two students on their computers

See the estimated total costs of tuition, books, and fees.

Financial Aid

Student in classroom writing in a notebook

Review payment options, loan programs, and employer sponsorship.

Visit and Connect

Students sitting and chatting outside the Whitman School building

Check our events calendar for important information regarding recruiting, on-campus activities, and other events related to your MS options.

Faculty Directory

Phone, mail and email illustration

Our professors bring expert insight, providing practical experience and instruction in the classroom.