Marketing

For Fall 2014, the Whitman PhD program will NOT accept applications for Marketing.

Recent marketing doctoral student presentations:

1. Chung, H. "Product Line Quality Decision in Marketing Channel." INFORMS Marketing Science Conference, 2006.
2. Pattit, J., Raj, S.P., & Wilemon, D. "Integrating Internal and External R&D: What Can We Learn from the History of Industrial R&D?" Academy of Management Conference, 2006.

Recent papers by marketing doctoral students coauthored with marketing faculty:

1. Jason Pattit, & Wilemon, D. "Creating High-Performing Software Development Teams." R&D Management, 35(4): 375-393, 2005.

Recent grants awarded to marketing doctoral students:

1. Jason Pattit: Earl V. Snyder Innovation Management Center 2007 Summer Research Award; "An Examination of R&D Contracting, Contract Form Choice for External R&D, and Performance."
2. Xia (Angela) Liu: Earl V. Snyder Innovation Management Center 2007 Summer Research Award; "A Poisson Count Data Model for Stardom: The Case of Movie Industry."
3. Hwan Chung: Earl V. Snyder Innovation Management Center 2007 Summer Research Award; "Retailer's Product Line Design in the Vertically Differentiated Product Category."
4. Omar Woodham: Whitman 2007 Summer Research Award; "Improving Multiattribute NPD through Consumer Choice Theory."
5. Hasan Tolga Bilgicer: Earl V. Snyder Innovation Management Center 2007 Summer Research Award; "Price Competition and Dispersion in Distribution Channels."