Skip to ContentSkip to Main Site NavigationSkip to Site Left NavigationSkip to Site Utility NavigationSkip to Site Search

Business Analytics

Whitman’s Business Analytics program gives students the opportunity to become well versed in all facets and business applications of data and analytics. Our strategically designed curriculum arms students with the skills needed to collate and manage data from disparate sources, draw insights in from data, and effectively communicate them to inform business decisions across a wide range of contexts.

“Business analytics has become a sought-after skillset given the rapid digitization of the business environment we live and work in today. We want our people to have a strong understanding of data and to enact data-driven decision making, to enhance creativity and efficiency in how we serve our clients. A candidate that is able to apply their advanced skills from a Business Analytics degree would be an advantage to not only our clients, but to our people.”

– Michael Cyran, Partner, Financial Services, Ernst & Young LLP

Other business majors are encouraged to consider pursuing Business Analytics as a double major to build analytics skills that prepare them to lead in a data-driven future.

Choices in Courses and Careers
Business analytics is the process of descriptive, predictive, and prescriptive transformation of data to provide insights into making better business decisions. Students will complete core courses and electives that emphasize the applications of analytics to business decision making. The curriculum includes foundation knowledge in business statistics and analytics and further provides students with the opportunity to specialize in accounting analytics, financial analytics, marketing analytics, and supply chain analytics. Students also receive coursework in linear models, time series, customer relationship management, database management, data mining, data visualization, and optimization.

Companies are looking to hire graduates with quantitative analysis backgrounds who can not only harvest and analyze data but also develop business strategies based on their findings. You will have the opportunity to become well versed in all facets and business applications of data and analytics. Foundational knowledge in data management and analytics for business will arm you with the skills needed to collate and manage data from disparate sources. You can pursue specializations in financial analytics and marketing analytics, as well as other related areas, learning to draw insights from data and effectively communicate them to inform business decisions across a wide range of contexts, from improving the efficiency of operations to fine-tuning customer experiences.

Real-World Readiness
Business analytics experts rely on pattern analysis in data to develop marketing and pricing strategies, detect accounting fraud, optimize supply chain operations, and minimize risk while achieving maximum profit in financial portfolios. You will gain experience in the use of hands-on tools for analysis and the development of data-driven business strategies. Business analytics is one of the fastest-growing areas of opportunity for students.

Primed for Placement
You will build in-depth knowledge and crucial skills for success in a data-driven world through opportunities to gain hands-on experience with the analytics tools and platforms used in industry, combined with comprehensive and timely coursework. When it comes time to develop your personal career plan, Whitman’s Career Center will help you understand your skill assets and where those qualities fit within different professional paths. The staff will guide you in taking full advantage of the services, programming, and resources available to point you in the right career direction. Recent Whitman graduates have accepted business analytics-related roles at companies such as Bloomberg, PwC, Bank of America, and Credit Suisse.