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Marketing Management

Today, marketing is fast paced with more communications media and fewer geographic boundaries than ever before. It is a growing industry; through 2022 jobs are expected to grow by 12 percent (U.S. Bureau of Labor Statistics). A successful marketing career requires strategic thinking and sound analytical capabilities—both quantitative and qualitative—as well as strong interpersonal and communications skills to understand and react to the demands of the customer. Our program is designed for you to encounter all the basic challenges in the industry: how a company decides what to sell, which customers and markets to target and how to build and manage relationships with them for sustained profitability. 

Choices in Courses and Careers
Our marketing management curriculum prepares you for a lifetime career in marketing by teaching the enduring principles and exposing you to emerging trends impacting markets. In many courses, you will work in project teams—just as professionals do—to create strategies for product development, pricing, promotion and distribution. 

The marketing management major can be successfully paired with almost every major in the school. The retail management and supply chain management majors are commonly combined with marketing management, and a number of marketing undergraduates pursue a dual major with Syracuse University’s S.I. Newhouse School of Public Communications.

Clubs and Connections
Whitman’s many clubs expand your base of knowledge and help prepare you for the responsibilities of a career in marketing. The PULP Marketing Club gives students a broad overview of the different aspects of marketing that can include elements of digital marketing, public relations, social media marketing and marketing strategy. What’s more, many marketing students participate in Syracuse University’s chapter of ENACTUS, a student organization that strives to make a sustainable world socially, environmentally and economically.

Real-World Readiness
Students complete internships at major companies across the globe, participate in sales and business case competitions, shadow and network with marketing professionals. A Marketing Career Exploration Trip to prominent New York City firms helps students learn how companies use marketing in different ways. Over the years, students have visited a variety of companies, including Turner Broadcasting, the National Basketball Association, Disney and ABC Family, Bloomberg and Sony.
Here is a sampling of the kinds of internships and jobs our marketing majors have had:

Mindshare – Paid Search and Social Intern
Unilever – Marketing Intern
Universal Pictures – Brand Marketing Intern

Google – Account Manager
Freeform – Integrated Marketing Coordinator
MullenLowe – Assistant Media Strategist