Center Affiliates

The Snyder Center community includes a distinguished group of scholars and practitioners engaged in the study and practice of innovation. Academic affiliates include Whitman marketing professors, alumni, and other academics who have an interest in the study of innovation best practices. Senior executives associated with the Snyder Center include alumni as well as other leaders from industry.

The center has a rich history of cutting-edge research and industry collaborations since its beginning under Professor David Wilemon (deceased) as its founding director.

Academic Researchers


Marketing, Whitman School of Management

Amiya Basu

Meheli Basu

Scott Fay

Minjung Kwon

Eunkyu Lee

Hyoryung (Hannah) Nam

S.P. Raj

Guiyang Xiong

Liangbin Yang

Syracuse University

Chilukuri Mohan– Electrical Engineering & Computer Science

Ralf Schneider– School of Design

Research Fellows

Gerard Athaide ’95 Ph.D.– Loyola University Maryland

Sundar Bharadwaj– University of Georgia

Jonathan Bohlmann– NC State University

Anand Jaiswal– IIM Ahmedabad

Charles Noble– University of Tennessee & Editor-in-Chief JPIM

Jason Pattit ’12 Ph.D.– University of St. Thomas

Raji Srinivasan– University of Texas at Austin

K. Sivakumar ’92 Ph.D.– Lehigh University

Honorary Advisor

Jagdish Sheth– Emory University

Industry Executives


Kirk Andreae – CEO, Clarke Power Services, Inc.

Mark Andreae ’68– Chairman, Clarke Power Services, Inc.

Mark Begor ’80– CEO, Equifax

Lauren Hunter ’11 MBA– Managing Director, Chase Consumer Bank

Peter Klein ’68– Founder, PK Associates, LLC

John Laramie- Founder and CEO, Project X

David Levy ’84– Chairman, Genius Sports & Founder, Black Nine Ventures

Scott Mager ’95– CMO, Deloitte Consulting

Munesh Makhija- Former CEO, GE India & China Technology Centers

Steve Merson ’93– President, Command Companies

Leyland Streif- Managing Director, Deloitte Digital Advertising

Collaborative Partnerships


Deloitte Digital

IRI Worldwide

The Robin Report

South Asia Center, Moynihan Institute of Global Affairs, Maxwell School of Citizenship & Public Affairs, Syracuse University

Design and Innovation Centre, Indian Institute of Management, Kashipur, India