Increasing investments in digital transformation have the potential to provide an impetus for innovation success. Enabling digital transformation technologies include artificial intelligence (AI), machine learning, robotics, extended reality, the Internet of things (IoT), and smart products. As a case in point, artificial intelligence based data analytics can enhance the efficiency and effectiveness of managing customer relationships.
Similarly, smart products can facilitate innovative servitization-based strategies to improve revenue streams. Because digital technologies enable organizations to take advantage of and create new opportunities, such technologies can impact business models, transform competitive landscapes, and disrupt entire industries.
Accordingly, the Center aims to motivate further exploration of the connection between the digital transformation of marketing processes and innovation-based outcomes.
Research Insight
To Design Customer Journey in Global Markets: Understand Cultural Differences
Hyoryung Nam, Syracuse University
Research Insight
Want Customers to ‘TRY IT ON’? Use Virtual Fitting Rooms
Guiyang Xiong, Syracuse University
Research Insight
Introducing a Business Process Innovation? Focus on Implementation
K. Sivakumar, ’92 Ph.D., Lehigh University
Executive Perspective
To Enhance OOH Advertising Effectiveness Use Mobile Based Targeting
John Laramie, CEO, Project X Media
Research Insight
Want to Augment a Product’s Aesthetic Design? Use Machine Learning
Research Seminar by John Hauser
Research Insight
Is Your Mobile Application Lifting Your Online Ticket Sales?
Meheli Basu, Syracuse University
Research Insight
Want to Improve Your Product Design Process? Use Extended Reality Technologies
Ralf Schneider, Syracuse University
Executive Perspective
Use Big Data and Predictive Analytics to Drive Innovation
Kirk Andreae, CEO, Clarke Power Services
Executive Perspective
Capitalize on the Digitization of Outdoor Advertising with Automation Platforms
John Laramie, CEO, Project X Media
Research Insight
How Digital Transformation Technologies Will Drive Innovation Opportunities
Jagdish Sheth, Emory University
Research Insight
Want to Successfully Manage Innovation Tournaments?
Hyoryung Nam, Syracuse University
Executive Perspective
Rescuing Digital Advertising from Extinction: The Innovation Challenge
Eli Seggev, ’69 Ph.D., Seggev Consulting