Digital transformation technologies include artificial intelligence (AI), machine learning, robotics, augmented reality, the Internet of things (IoT), and smart products. Artificial intelligence based data analytics can enhance the efficiency and effectiveness of managing customer relationships, and smart products can facilitate innovative servitization-based strategies to improve revenue streams.
The Center aims to motivate further exploration of the connection between the digital transformation of marketing processes and innovation-based outcomes.
To Design Customer Journey in Global Markets: Understand Cultural Differences
Hyoryung Nam, Syracuse University
Want Customers to ‘TRY IT ON’? Use Virtual Fitting Rooms
Guiyang Xiong,
Syracuse University
Innovate your Digital Advertising to Prepare for Third-Party Cookie Deprecation
Kelly Leger, Deloitte Digital
Introducing a Business Process Innovation? Focus on Implementation
K. Sivakumar, ’92 Ph.D., Lehigh University
To Enhance OOH Advertising Effectiveness Use Mobile Based Targeting
John Laramie, CEO, Project X Media
Capitalize on the Digitization of Outdoor Advertising with Automation Platforms
John Laramie, CEO, Project X Media
New Measurement Methods Provide Granular Insights on Advertising Effectiveness
Ken Nelson, Deloitte Digital
Want to Improve Your Product Design Process? Use Extended Reality Technologies
Ralf Schneider, Syracuse University
How to Personalize Customer Experience from Lead to Loyalty
Michelle McGuire Christian, Deloitte Digital
How Digital Transformation Technologies Will Drive Innovation Opportunities
Jagdish Sheth,
Emory University
Rescuing Digital Advertising from Extinction: The Innovation Challenge
Eli Seggev, ’69 Ph.D.,
Seggev Consulting