Digital transformation technologies include artificial intelligence (AI), machine learning, robotics, augmented reality, the Internet of things (IoT), and smart products. Artificial intelligence based data analytics can enhance the efficiency and effectiveness of managing customer relationships, and smart products can facilitate innovative servitization-based strategies to improve revenue streams.
The Center aims to motivate further exploration of the connection between the digital transformation of marketing processes and innovation-based outcomes.
To Design Customer Journey in Global Markets: Understand Cultural Differences
Hyoryung Nam, Syracuse University
How to Personalize Customer Experience from Lead to Loyalty
Michelle McGuire Christian, Deloitte Digital
Want Granular Insights on your Advertising effectiveness? New Measurement Methods can help
Ken Nelson, Deloitte Digital
How Digital Transformation Technologies Will Drive Innovation Opportunities
Jagdish Sheth, Emory University
How will you Innovate your Digital Advertising to Prepare for Third-Party Cookie Deprecation?
Kelly Leger, Deloitte Digital
Introducing a Business Process Innovation? Focus on Implementation
K. Sivakumar, ’92 Ph.D., Lehigh University
Want to Improve Your Product Design Process? Use Extended Reality Technologies
Ralf Schneider, Syracuse University
To Enhance OOH Advertising Effectiveness Use Mobile Based Targeting
John Laramie, CEO, Project X Media
Rescuing Digital Advertising from Extinction: The Innovation Challenge
Eli Seggev, ’69 Ph.D., Seggev Consulting
Capitalize on the Digitization of Outdoor Advertising with Automation Platforms
John Laramie, CEO, Project X Media
