Emerging economies differ from developed markets on several fundamental dimensions such as infrastructure, income distribution, and culture.
Not surprisingly, product innovations that are particularly relevant for emerging economies, like frugal innovations, are receiving increasing attention. There is also ample evidence that marketing innovations in areas such as branding, packaging, pricing, and distribution are critical to success. Furthermore, innovations developed in emerging economies may become an inspiration for developed markets as sustainability initiatives gain traction.
Want to Succeed in Emerging Economies? Market-Focused Innovation is Critical
Gerard Athaide, ’95 Ph.D., Loyola U. Maryland
Brand a Commodity: Adopt Disciplined Approach to Marketing Innovation
Rajendra Barwale, Chairman, Mahyco
To Successfully Target Customers in Emerging Economies innovate for “Acceptance”
Jagdish Sheth, Emory University
Reverse Innovation: Innovation Diffusion from Emerging to Developed Economies
Jagdish Sheth, Emory University
Why Emerging Economies Provide the Greatest Opportunities for Innovation
Jagdish Sheth, Emory University
Digital Technology Initiatives in the Agricultural Sector: Status and Trends in India
Rajiv Sharma, Bayer Crop Science
Successfully Implementing a Sustainable Innovation: PadCare Labs
Gerard Athaide, ’95 Ph.D., Loyola U. Maryland
Why Marketing Innovations are Crucial for Success in Emerging Economies
Jagdish Sheth, Emory University
