Emerging Economy – India

Emerging economies differ from developed markets on several fundamental dimensions such as infrastructure, income distribution, and culture.

Not surprisingly, product innovations that are particularly relevant for emerging economies, like frugal innovations, are receiving increasing attention. There is also ample evidence that marketing innovations in areas such as branding, packaging, pricing, and distribution are critical to success. Furthermore, innovations developed in emerging economies may become an inspiration for developed markets as sustainability initiatives gain traction.