Emerging Economy – India

Emerging economies differ from developed markets on several fundamental dimensions such as infrastructure, income distribution, and culture.

Not surprisingly, product innovations that are particularly relevant for emerging economies, like frugal innovations, are receiving increasing attention. There is also ample evidence that marketing innovations in areas such as branding, packaging, pricing, and distribution are critical to success. Furthermore, innovations developed in emerging economies may become an inspiration for developed markets as sustainability initiatives gain traction.

Want to Succeed in Emerging Economies? Market-Focused Innovation is Critical

Gerard Athaide, ’95 Ph.D., Loyola U. Maryland

GE Heathcare’s Innovation Success in India and China

Munesh Makhija, Former CEO, GE Tech Center

Frugal and Reverse Innovations from Emerging Markets

Anand Kumar Jaiswal, IIM Ahmedabad