Innovations related to the customer-facing elements of an enterprise can facilitate product and service success by creating unique differentiation based on innovative marketing approaches.
Marketing innovations can encompass new market research approaches, innovative channel design, imaginative communication, promotional strategies to build brands, and novel pricing strategies. Given the recent rapid advances in these areas, the Snyder Center seeks to showcase insights on marketing innovations.
Want to Accuratey Forecast New Product Sales? Use Prerelease Consumer Buzz
Guiyang Xiong, Syracuse University
Want to Ensure New Product Success? Eschew Traditional Market Research
Jagdish Sheth, Emory University
How can Companies Benefit from Hiding Which Product Customers Will Get?
Scott Fay, Syracuse University
Seeking Customer Involvement in Innovation? A Social Strategy Can Help
Gloria Barczak, ’87 Ph. D., Northeastern Univ.
How to Thrive with Agile Digital Transformation During the Pandemic
Hal Lawton, CEO, Tractor Supply Company
Considering Internet Channel Entry? Assess Channel Structure and Market Environment
Eunkyu Lee, Syracuse University
