Marketing Innovation

Innovations related to the customer-facing elements of an enterprise can facilitate product and service success by creating unique differentiation based on innovative marketing approaches.

Marketing innovations can encompass new market research approaches, innovative channel design, imaginative communication, promotional strategies to build brands, and novel pricing strategies. Given the recent rapid advances in these areas, the Snyder Center seeks to showcase insights on marketing innovations.

Tony Spring, CEO, Bloomingdale's

Tony Spring, CEO, Bloomingdale’s

Tony Spring, Bloomingdale’s

Jane Elfers, CEO, The Children's Place

Jane Elfers, CEO, The Children’s Place

Jane Elfers, CEO, The Children’s Place

Ken Hicks, CEO, Academy Sports + Outdoors

Ken Hicks, CEO, Academy Sports + Outdoors

Ken Hicks, CEO, Academy Sports + Outdoors

Prevent Customer Showrooming

Want to Prevent Customer Showrooming? Adopt UMRP!

K. Sivakumar, ’92 Ph.D., Lehigh University

Demonstrate Product Concepts at Tradeshows

Why Demonstrate Product Concepts at Tradeshows?

Tridib Mazumdar, Syracuse University