Technological innovation has brought a sweeping transformation to the marketing field, fundamentally reshaping how businesses connect with their target audiences. 
These changes are happening globally, but especially in emerging economies like India. 
Recent technological advancements and digital transformations have empowered 
marketers to adopt more efficient, creative, and data-driven strategies to achieve their goals. 
The conference brought together scholars from leading institutions in India and other countries to share their research on these topics.