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The Snyder Center, established in 1993, is dedicated to studying market-focused and customer-driven innovation and its advancement in practice. Housed in the Marketing Department, its faculty and alumni have made seminal contributions to the academic study of innovation. 

The focus areas for the Center encompass marketing innovation, digital transformation, new product development, and innovations in emerging economies such as India. Students, academics, and practitioners can delve into the rich and evolving tapestry of technologies and opportunities to engage in successful innovation efforts. Thank you for visiting. 

S.P. Raj – Center Director and Distinguished Professor of Marketing 


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