It is my pleasure to welcome you to the Earl V. Snyder Innovation Management Center which is dedicated to studying market-focused and customer-driven innovation and its advancement in practice. The innovation management program, housed in the Marketing Department in the Whitman School of Management, was established in 1981; its marketing faculty and alumni have made seminal contributions to the academic study of innovation. The Earl V. Snyder Innovation Management Center was endowed in 1993 with a bequest from the estate of Whitman School of Management alumna Josephine Snyder ’29 in honor of her husband, Earl.

The areas of focus for the Center which is housed in the marketing department encompass marketing innovation, digital transformation, new product development, and innovations in an emerging economy such as India. In a rapidly changing global economy and faced with environmental challenges, sustainable, agile, and affordable innovations have become more critical.

Students can delve into the rich and evolving tapestry of technologies and opportunities to engage in successful innovation efforts and make their unique contributions to business and society. We thank faculty, alumni, and friends of the Center who have made contributions to this initiative. Our goal is to enrich the understanding of innovation in all aspects of marketing with thought-provoking content. Thank you for visiting.

S.P. Raj – Center Director and Distinguished Professor of Marketing

New Content

Many Social media and notification icons floating in the air around a laptop screen.

Research Insight

Want to Accurately Forecast New Product Sales? Use Prerelease Consumer Buzz

Guiyang Xiong, Syracuse University

Executive Perspective

Looking to Increase the Marketing & Financial Success Odds of New Products & Services?

Peter Klein, ’68, PK Associates

Research Insight

Why Emerging Economies Provide the Greatest Opportunities for Innovation

Jagdish Sheth, Emory University

Executive Perspective

To Enhance OOH Advertising Effectiveness Use Mobile Based Targeting

John Laramie, CEO, Project X Media

Executive Speaker Series

The Snyder Center hosts senior executives from the most innovative, forward-thinking organizations who share their visionary ideas.

Tom Mendoza,
Vice-Chairman (emeritus), NetApp

November 12, 2021 2:00 PM EST

Tom Mendoza is the former President and Vice Chairman of NetApp. NetApp competes in the computer data storage hardware industry. In 2019, Gartner named NetApp as #1 in Primary Storage.

Mr. Mendoza established a culture that led to NetApp being ranked #1 in Fortune Magazine’s “100 Best Companies To Work For” in 2009. He was also a recipient of the Morgan Stanley Leadership Award for Global Commerce.

Gary Friedman, CEO, RH

April 1, 2021 2:30 PM EDT

Gary Friedman completely transformed the RH brand into a visionary example with architecturally inspiring spaces that activate all of the senses and create an immersive experience that cannot be replicated online; an innovator in experiential marketing.

Pete Nordstrom, President, Nordstrom

April 1, 2021 1:00 PM EDT

Pete Nordstrom, President/Chief Brand Officer of Nordstrom, the American luxury department store famous for its customer-first, personal service, speaks about localization, personalization and use of AI.

Hal Lawton, CEO, Tractor Supply

March 26, 2021 10:00 AM EDT

Hal Lawton, CEO of Tractor Supply Company, one of the most under-the-radar modern retailing operations in the country, offering products for home improvement, agriculture, garden maintenance, and much more. “I don’t care how much you know, AI, AR, or VR, artificial intelligence and all that stuff you have. If you don’t understand the core of what you’re doing, if you take your focus off of that, you’re just not going to win.”

Rick Caruso, CEO, Caruso

March 17, 2021 2:00 PM EDT

Caruso is an innovator, highly successful business leader, philanthropist, and the pioneer in creating memorable experiences in retail centers that are based on experience and community. He is the visionary behind centers like The Grove in Los Angeles that bring people together to meet, celebrate, and of course to shop – demonstrating the power of community and commerce as the future of the shopping center.

Research Seminar Series

The Snyder Center hosts leading academic scholars to present cutting-edge research on market-focused innovation.

Emerging Economy Innovation Research Opportunities: 2022 AMA Conference

August 9, 2022 1:15 PM CST

The panelists – Dr. Anand Jaiswal (Indian Institute of Management Ahmedabad), Mr. Munesh Makhija (Former CEO, GE India & China Technology Centers), and Dr. Jagdish Sheth (Emory University) discuss various aspects of innovation in emerging economies from both academic and industry perspectives.

Raji Srinivasan, University of Texas at Austin

April 8, 2022 12:30 PM EDT

Topic: It’s Mine and Only for Me: Consumers’ Responses when Online Firms Use Personal Data for Firm-Wide Innovation (vs. Personalization)

Dr. Raji Srinivasan is Associate Dean for Diversity and Inclusion at the McCombs School of Business, University of Texas at Austin and a professor in the Department of Marketing and a Spurgeon Bell Centennial Fellow.

John R. Hauser, MIT

April 14, 2021 11:00 AM EDT

“Design and Evaluation of Product Aesthetics: A Human‐Machine Hybrid Approach”
Aesthetics are critically important to market acceptance. We use machine learning to augment human judgment when designing and testing new product aesthetics.

Jonathan Bohlmann, NC State University

March 19, 2021 11:30 AM EDT

“A Demand-Side View of Incumbent Inertia and Performance”
Incumbents are often, but not always, posited to suffer from inertia, making them slow to respond to market opportunities. We introduce a framework for a demand-side view of incumbent inertia, recognizing how the supply- and demand-side factors interrelate. We advocate several opportunities for future research that could further examine the complex relationships among incumbent inertia factors.