New Product Development (NPD) is a critically important source of competitive advantage in today’s global economy. At the same time, successfully developing new goods and services is challenging.
The Center aims to advance our understanding of new product development success and learning from failure. NPD success requires balancing creativity and discipline, discerning emerging trends, adopting diverse methodologies to glean insights about customer needs and aspirations, applying systematic processes to transform marketplace needs into innovations, and leading the market by commercializing market-defining technologies.
Yeti Drives Product Innovation Through Its Ambassador Program
Shelley E. Kohan, Chief Strategy Officer, The Robin Report
Development of the Reebok Pump Sneaker
Frank O’Connell, Former President Reebok
Agile and Frugal Innovation: Vehicare’s rapid response to Covid-19
Mark Andreae, ’68, Chairman, Clarke PSI
Innovation Management Can Benefit from More Insights on “Resistance to Innovation”
Jagdish Sheth, Emory University
Understand ” Resistance to Innovation” to Facilitate Innovation Success
Jagdish Sheth, Emory University
Want to Have a Successful NPD Alliance? Follow a Four Stage Process
Murray Milson, ’93 Ph.D., Cal State Univ.
Want to Succeed at Innovation? Learn from the Best Practices of Successful Innovator
Jagdish Sheth, Emory University
Want to Enhance an Innovation’s Value? Consider Indirect Network Externalities
Amiya Basu, Syracuse University
Seeking Favorable Consumer Responses to New Products? Use Product Design
Charles Noble, Univ. of Tennessee
New Product Development Best Practices: Reality vs Prescription
Gloria Barczak, ’87 Ph.D., Northeastern Univ.
Want to Boost Innovation Success? R&D –
Market Integration is Critical
Ashok Gupta, ’84 Ph.D., Ohio University
Want to Maintain Your First-Mover Advantage? Innovate into New Markets
Jonathan Bohlmann, NC State University
When Should You Outsource R&D? Consider Capabilities and Project Characteristics
Jason Pattit, ’12 Ph.D., University of St. Thomas
Managing Customer Heterogeneity for Competitive Advantage
Gerard Athaide, ’95 Ph.D., Loyola U. Maryland
Looking to Increase the Marketing & Financial Success Odds of New Products & Services?
Peter Klein, ’68, Founder, PK Associates
Want to Succeed and Grow via Innovation? Adopt a Total Innovation Perspective
Peter Klein, ’68, Founder, PK Associates
Want to Focus Your NPD Efforts? Identify Strategic Growth Opportunity Areas
Peter Klein, ‘ 68, Founder, PK Associates
To Identify NPD Opportunities Build Customer Trust to Unearth Their Pain Points
Kirk Andreae, CEO, Clarke Power Services
Wither the In-House Research and Development (R&D) Lab?
Jason Pattit, ’12 Ph.D., University of St. Thomas
