New Product & Service Development

New Product Development (NPD) is a critically important source of competitive advantage in today’s global economy. At the same time, successfully developing new goods and services is challenging.

The Center aims to advance our understanding of new product development success and learning from failure. NPD success requires balancing creativity and discipline, discerning emerging trends, adopting diverse methodologies to glean insights about customer needs and aspirations, applying systematic processes to transform marketplace needs into innovations, and leading the market by commercializing market-defining technologies.

Innovation 2030: 5 Predictions

Aric Rindfleisch,
University of Illinois Urbana- Champaign

Wither the In-House Research and Development (R&D) Lab?

Jason Pattit, ’12 Ph.D., University of St. Thomas

Want to Accelerate NPD? Adopt These Five Approaches

Murray Milson, ’93 Ph.D., Cal State Univ.