2024 PDMA DOCTORAL CONSORTIUM SPONSORS

This event is co-sponsored by the Product Development and Management Association and the Earl V. Snyder Innovation Management Center, Whitman School of Management, Syracuse University

PDMA

The Product Development and Management Association (PDMA) is a global community of thousands of members whose skills, expertise and experience power the most recognized and respected innovative companies in the world. PDMA’s unique triad of members include product development and management practitioners, academics and service providers in a variety of industries and knowledge areas, including new product process, strategy innovation, market research, tools and metrics, organizational issues and portfolio management.

Earl V. Snyder Innovation Management Center

The Snyder Center, established in 1981, is dedicated to studying market-focused and customer-driven innovation and its advancement in practice. Housed in the Marketing Department, its faculty and alumni have made seminal contributions to the academic study of innovation. The focus areas for the Center encompass marketing innovation, digital transformation, new product development, and innovations in emerging economies